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loss leader

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00:55 Jun 25, 2021
English to Japanese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general)
English term or phrase: loss leader
Definition from TapRun.com:
A good sold at a price below the current market cost. This pricing is often used to lure shoppers into a store so that they are more likely to buy the vendor's other products.

Example sentence(s):
  • Some retailers place loss leaders at the back of their stores so consumers will have to walk by other, more expensive products to get to them. Investopedia
  • Though loss leader pricing is a good strategy towards building traffic to a store you would need to ensure you are actually generating an incremental profit, rather than a substantial loss. Small Business Trends
  • Gaming consoles are strategically priced as loss leaders to encourage the purchase of video games, a complementary good to the console. When customers purchase the higher margin games that frequently follow the console, a gaming company can start to recoup some of the losses they bore initially. smile.io
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
5ロスリーダー
Shiho Fukuda Koski


  

Translations offered


236 days   confidence: Answerer confidence 5/5
ロスリーダー


Definition from Wikipedia:
マーケティング用語の一つで、小売店において集客を目的として、採算を度外視して極めて価格が安く設定された商品を指す。ロスリーダーとされた商品の売上のみでは赤字になろうとも、来客は他の商品も伴わせて買うことでロスリーダーでの赤字を補填するという戦略がとられている。一般にロスリーダーとされる商品は、価格弾力性が高く単価が安くて大量販売をしやすい物である。

Example sentence(s):
  • 売り手側が目玉商品を決定する際には高いものを驚くほど安くするという選択肢もあれば、日常欠かせない商品をさらに安くするという選択肢もある。いずれにしろ目玉商品自体では利益が上がらないために、ついで買いを誘いやすい商品を選択することがロスリーダー価格政策を成功に導く重要なカギとなる。 - ITmediaビジネスオンライン  
  • 値引き価格を頻用するのと同じように、ロスリーダー価格を使い過ぎると、顧客が常にバーゲンを期待し、定価で商品を買うのを躊躇するようになる恐れがあります。 - Shopify  
Shiho Fukuda Koski
United States
Local time: 08:51
Native speaker of: Native in JapaneseJapanese
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