Some retailers place loss leaders at the back of their stores so consumers will have to walk by other, more expensive products to get to them. (Investopedia)

Though loss leader pricing is a good strategy towards building traffic to a store you would need to ensure you are actually generating an incremental profit, rather than a substantial loss. (Small Business Trends)

Gaming consoles are strategically priced as loss leaders to encourage the purchase of video games, a complementary good to the console. When customers purchase the higher margin games that frequently follow the console, a gaming company can start to recoup some of the losses they bore initially. (smile.io)