Glossary entry (derived from question below)
French term or phrase:
engagé
English translation:
commited/proactive
French term
engagé
Militants, Engagés, Responsables, Eduqués, Sensibilisés, Mobilisables, Influençables, Manipulables.
Engagé is also used in relation to consumer associations (consommation engagée)
I am hesitating between ethical and proactive neither seems quite right. Most grateful for any ideas.
2 +6 | commited/proactive | Ahmed Alami |
4 | involved or enrolled | Tassia Karam |
4 | loyal consumerism | MatthewLaSon |
3 | campaigner | Mark Bossanyi |
3 | engagé // politically committed | Diego Puls |
Dec 24, 2008 13:07: writeaway changed "Field" from "Marketing" to "Social Sciences"
Jan 7, 2009 16:32: Ahmed Alami Created KOG entry
Non-PRO (1): writeaway
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Proposed translations
commited/proactive
campaigner
involved or enrolled
loyal consumerism
They're talking about "loyal consumerism". All kind of ghits for it.
It means sticking to one brand for whatever reason.
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