English to Russian Marketing Marketing / Market Research country branding

Tourists, investors, export purchasers and consumers form their views about a country based on a few simple conceptual and visual signifiers.

These perceptions affect people’s travel and shopping choices, who they hire, which companies they work for, which countries they invest in, where they study, which politicians they trust or don’t.

The task is to create a single, core idea that can change people’s perceptions of the country. This needs to be a unique and coherent point of difference.

The goal is to discover the positive elements, the hidden gems, that people in the rest of the world do not know about and which need to be communicated to a wider audience.

The challenge is to find an idea that embraces the truth of that country which is then communicated through everything that is done: for tourists, for investors, for trade sectors and for citizens.

Our proposal will deliver this brand positioning strategy for [a country]


У меня есть черновой вариант, основывающийся на термине country branding, но хотелось бы услышать ваши предложения.