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Strolchenfahrt
Auffächerung

Glossary entry

German term or phrase:

Adressbeschaffung

English translation:

address acquisition

Added to glossary by Louise Gough
Mar 6, 2005 15:28
19 yrs ago
1 viewer *
German term

Adressbeschaffung

German to English Bus/Financial Marketing / Market Research Direct mailing process
Im Direktmarketing liefert xxx den Full-Service von der Konzeption, Kreation, Adressbeschaffung, Druck und Lettershop.

I know what this means but am not sure what the exact term is in English. I thought of "mailing list generation" but perhaps something that actually includes the term "address" might exist. Any suggestions welcome!
Proposed translations (English)
3 +3 address acquisition
4 +5 address procurement
4 address finding

Discussion

IanW (X) Mar 6, 2005:
Take no notice, Jeff, it's OK as long as you don't �bertreib it ...
BrigitteHilgner Mar 6, 2005:
To JeffZ: "beschaffen", please. (Otherwise I agree with you.)
JeffFish (X) Mar 6, 2005:
I think they're referring to actually collecting (e.g. buying) the addresses here, but don't know the non-offensive English term. I personally hate it when others "beschaff" my address

Proposed translations

+3
3 mins
Selected

address acquisition

a stab at finding the non-offensive term, as per my note above

--------------------------------------------------
Note added at 4 mins (2005-03-06 15:32:37 GMT)
--------------------------------------------------

http://www.cebus.net/ep/
http://www.leadlists.com/email_marketing_tips.htm
http://templatezone.com/esuite/metrics.asp
Peer comment(s):
agree MMUlr : :-) I was a bit too late - one of many other refs: http://www.globaldmsolutions.com/service.htm
10 mins
agree BrigitteHilgner : my first spontaneous idea, too.
20 mins
agree RobinB : Though note that in the world of B2C sales, Adressbeschaffung, meaning actually getting people's address off them, is called "lead-getting" or "lead generation".
1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "It was a very close-run thing between this and address procurement - sorry I couldn't split the points! Thanks everyone for your help."
+5
6 mins

address procurement

I think I'd say "address procurement" here
Peer comment(s):
agree Aniello Scognamiglio (X)
1 min
agree Frosty
6 mins
agree Kathi Stock
8 mins
agree Hilary Davies Shelby : definitely - used when buying lists.. another of my many other incarnations ;-)
42 mins
agree David Moore (X)
1 hr
Something went wrong...
13 mins

address finding

I feel this is a mild term acceptable. See:
Email Address Finding - Finding Email Address Software DownloadEmail Address Finding Software include: 1st Mass Mailer, Email Privacy, CheckMail, SafeMail, Mail Snoop Pro, Anti spam and more.
www.tomdownload.com/internet/email/index3.htm - 30k - Cached - Similar pages
Peer comment(s):
neutral Armorel Young : that sounds as though you have a particular person's name and want to find out where they live - not quite the same thing
32 mins
Something went wrong...
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