Glossary entry

German term or phrase:

Bindung

English translation:

loyalty

Added to glossary by Niamh Mahony
Jan 25, 2006 13:48
18 yrs ago
German term

Bindung

German to English Marketing Marketing model vehicles
ZIELE FÜR DAS PRODUKT

Technologieträger
Systemspielzeug, auch elektronisch
Bindung an XXX-Produkte, Bindung an die Marke XXX
Darstellung der Innovationskraft und Innovationsbereitschaft der Marke XXX.

Discussion

Niamh Mahony (asker) Jan 25, 2006:
To Francis Yes, you're right. The product belongs to the XXX brand. You're not pestering. I'm grateful for the interest/help.
Francis Lee (X) Jan 25, 2006:
Sorry to pester. Just to make sure: "DAS PRODUKT" at the top belongs to the XXX brand, then?
Niamh Mahony (asker) Jan 25, 2006:
To Francis No, XXX stands for the same name in all cases.
Francis Lee (X) Jan 25, 2006:
Are the XXX-Produkte bzw. -Marke you refer to distinct from the one involved?

Proposed translations

+10
2 mins
Selected

loyalty

as in product/brand loyalty
Peer comment(s):

agree kostan
4 mins
Thanks, Valpeter
agree Steffen Walter
4 mins
Thanks, Steffen
agree Alison Jenner
11 mins
Thanks, Alison
agree BrigitteHilgner : Das sehe ich auch so.
33 mins
Thanks, Brigitte
agree Ken Cox : wie Kundenbindung (google mit 'loyalty')
1 hr
Jenau. Danke, Ken
agree Michele Johnson
1 hr
Thanks, Michele
agree Francis Lee (X) : What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination - O. Wilde ;-). That said, I do dig Sony ...
1 hr
Glad to hear you testify, Francis.
agree Textklick : Having a branded brain? ;-)
1 hr
Thanks, Chris
agree Jonathan MacKerron : product loyalty
1 hr
Thanks, Jonathan, but the text mentions both
agree Ulrike Kraemer
18 hrs
Thanks, LittleBalu
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks, Brie."
5 mins

commitment

may well work in this specific context
Something went wrong...
2 hrs

with ties to

since I understand the product is a sideline of XXX
Something went wrong...
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