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Glossary entry

German term or phrase:

Alleinstellungsberühmung

English translation:

claim of uniqueness / uniqueness claim

Added to glossary by Hewhotranslates
Apr 10, 2014 13:05
10 yrs ago
1 viewer *
German term

Alleinstellungsberühmung

German to English Law/Patents Law: Patents, Trademarks, Copyright Advertising
From a German Abmahnung:

Die Broschürenaussage „Die sicherste Lösung“ ist eine Alleinstellungsberühmung, deren Richtigkeitsgehalt durch nichts nachgewiesen ist. Derlei unsubstantiierte Alleinstellungsbehauptungen sind irreführend und diskreditieren in unzulässiger Weise das Wettbewerbsangebot unserer Mandantin.


Hi all,

Does anyone know if there is an English equivalent for "Alleinstellungsberühmung"?

Thanks for your help!
Proposed translations (English)
3 +5 claim of uniqueness / uniqueness claim

Proposed translations

+5
19 mins
Selected

claim of uniqueness / uniqueness claim

In advertising/marketing, an "Alleinstellungsmerkmal" is usually a unique selling proposition (USP), but I wouldn't use this term in this case. Another term that might fit your specific context is "superiority claim".

See, for instance, http://www.ftc.gov/sites/default/files/documents/commission_... (many instances of "uniqueness claim").
Peer comment(s):
agree seehand
43 mins
agree Ramey Rieger (X) : I also thought superlative claim, but that's just me being creative again, I guess.
46 mins
agree BrigitteHilgner
1 hr
agree Edith Kelly : aber ja doch
1 hr
agree Johanna Timm, PhD
2 days 3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you!"
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