Glossary entry (derived from question below)
German term or phrase:
Leistungsanspruch
English translation:
expected performance
Added to glossary by
Stephen Sadie
May 16, 2005 18:11
19 yrs ago
13 viewers *
German term
Leistungsanspruch
German to English
Marketing
Advertising / Public Relations
A slide in a power point presentation:
Medienpyramide: Medien im Spannungsfeld zwischen Kommunikation von Leistungsanspruch (Image) und Leistungsbeweis (Vertrieb)..
The gist seems to be the Leistungsanspruch is what the ad campaign claims the product can do, and Leistungsbeweis is the product's proven capabilities.
Anyone know adspeak for these concepts?
Medienpyramide: Medien im Spannungsfeld zwischen Kommunikation von Leistungsanspruch (Image) und Leistungsbeweis (Vertrieb)..
The gist seems to be the Leistungsanspruch is what the ad campaign claims the product can do, and Leistungsbeweis is the product's proven capabilities.
Anyone know adspeak for these concepts?
Proposed translations
(English)
Proposed translations
+5
5 mins
Stephen Sadie
Germany
Germany
Native in English
Works in field
Germany
Practical business experience, reliable
Native in: English
Works in: German to English, English to German
Related KudoZ points
:
116
Selected
expected performance
normal everyday term
4 KudoZ points awarded for this answer.
1 min
Jonathan MacKerron
Native in English
Works in field
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
57
product expectations
???
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Note added at 2 mins (2005-05-16 18:14:10 GMT)
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versus \"actual product performance\"?
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Note added at 2 mins (2005-05-16 18:14:10 GMT)
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versus \"actual product performance\"?
+1
13 mins
claimed performance
also known as `traders puff´.
25 mins
Maureen Millington-Brodie
United Kingdom
United Kingdom
Native in English
United Kingdom
33 years of experience
Native in: English
Works in: Arabic to English, German to English
Related KudoZ points
:
4
performance requirement
I've heard this in this sort of context
13 mins
silfilla
Specializes in field
a product's expected/anticipated performance ...
media ... a product's expected/anticipated performance (image) and its actual performance (distribution)
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Note added at 30 mins (2005-05-16 18:42:03 GMT)
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*projected performance* would be another option
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Note added at 30 mins (2005-05-16 18:42:03 GMT)
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*projected performance* would be another option
15 hrs
Raghunathan Rajagopalan
Native in English
Quality legal / financial translation
Native in: English
Works in: German to English
Related KudoZ points
:
3
product's capability....
..it is what the product is capable of performance
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