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gross rating point (GRP)

Ukrainian translation: Маркетинговий показник GRP

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Jun 21, 2021
English to Ukrainian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: gross rating point (GRP)
Definition from MBA Skool:
Gross Rating Point (GRP) is a measure of size of an advertising campaign across media channels or over a particular channel. GRP is not a measure of the number of audience reached, in fact it quantifies the impression formed on audiences and hence as a percentage of target population, it can be greater than 100 as well. GRP is frequently used by media buyers to measure the strength of different components of a media plan.

Example sentence(s):
  • The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. Ipsos
  • Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. Digiday
  • The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. Small Business
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Ukrainian translation:Маркетинговий показник GRP
Definition:
Маркетинговий показник GRP відображає масштаб рекламного впливу
Selected response from:

Vladyslav Golovaty
Ukraine
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2Маркетинговий показник GRP
Vladyslav Golovaty


  

Translations offered


3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
Маркетинговий показник GRP


Definition from own experience or research:
Маркетинговий показник GRP відображає масштаб рекламного впливу

Example sentence(s):
  • GRP — це сумарний рейтинг, який показує загальну кількість контактів аудиторії з подією. Вважається методом підсумовування рейтингів кожного показу. Тобто, суть показника GRP — загальна кількість контактів з багаторазово показаною в різних медіа подією. - https://uk.wikipedia.org/  
  • Gross Rating Point, сумарний рейтинг, валовий рейтинг - myacademy  
  • сумарний рейтинг вийшов нижче заявленого більш, ніж ... За результатами трьох днів рекламної компанії, валовий рейтинг (GRP)​, ... - tvir  

Explanation:


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Note added at 5 days (2021-06-26 19:24:24 GMT) Post-grading
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Спасибі!

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Note added at 9 days (2021-06-30 20:39:52 GMT) Post-grading
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Спасибі!
Vladyslav Golovaty
Ukraine
Local time: 19:14
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 28

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nataliia Gorina
2 days 3 hrs
  -> Щиро дякую, Наталіє!
Yes  Lesia Kutsenko
5 days
  -> Щиро дякую, Лесю!
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