English to Serbian Tech/Engineering Telecom(munications)

I am looking for a term or phrase in the Serbian language for the “OTT (Over The TOP) services”.

In Wikipedia on Serbian, the term is used as and acronym in English - OTT. (https://sr.wikipedia.org/wiki/ОТТ)

Explanation and context from Wikipedia:
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that have traditionally acted as controllers or distributors of such content.
https://en.wikipedia.org/wiki/Over-the-top_media_service

Another explanation I have found here on Proz is from English to Arabic pair of languages:
A growing number of “over-the-top“ (OTT) providers, such as Netflix, Skype, and Whatsapp, are eating into their revenue by providing competing services
https://www.proz.com/kudoz/english-to-arabic/computers-syste...