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end-aisle display

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00:55 May 12, 2021
English to Japanese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general)
English term or phrase: end-aisle display
Definition from MBA Skool:
End-aisle display refers to point of purchase advertising of products at the end of shelf rows in a mall, shop, supermarket etc. In marketing, end aisle refers to the end of passages in departmental stores that are between the huge racks filled with various kinds of products. So placing the product at end aisle shall increase the visibility of the product which in turn will increase the sales of the product.

Example sentence(s):
  • With so many consumers starting and ending their grocery buying on these sites, it's important for brands to rise to the surface the way they would with a typical end-aisle display or coupon. TotalRetail
  • The merchandise planner can now experiment with “what-ifs” – look at the impact of changing the timing or duration of the markdown or combining that markdown with an end-aisle display. On the online channel, the planner can try different product placement strategies on the web site, discounts or free shipping and review the impact on forecasted orders. The Consumer Goods Forum
  • Once you’ve managed to blend function and design, as well as balance product security with interaction, there’s one last decision you need to make: the location of your POP display. To make this decision, consider proven consumer psychology data, which suggests that an end-aisle display will increase sales by 30%, simply due to increased visibility Vulcan Spring
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
3エンド
Misae Lucasey


  

Translations offered


4 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
エンド


Definition from 店舗運営に役立つ流通用語集:
定番棚よりも通路に面していて最も目に付きやすく、大量に商品を陳列できるスペース。レジに向かうお客さんの目に留まりやすいレジの向かいにあるエンドと、（コンビニの場合）出入り口に一番近い位置のエンドは特に衝動買いが発生しやすいエリアですので、各店舗ごとに様々な工夫を凝らしています。

Example sentence(s):
  • 定番棚よりも通路に面していて最も目に付きやすく、大量に商品を陳列できるスペース。レジに向かうお客さんの目に留まりやすいレジの向かいにあるエンドと、（コンビニの場合）出入り口に一番近い位置のエンドは特に衝動買いが発生しやすいエリアですので、各店舗ごとに様々な工夫を凝らしています。 - 店頭プロモーション.com  
  • 小売店、特に大型店のゴンドラ（棚）のエンド（端）に、メニューや情報などのテーマをもたせ、それにそって品揃えを行うこと。従来、ゴンドラのエンドは、特売で占められることが多かったが、消費の低迷と消費者自身の生活の変化によって、単なる特売だけでは目を引かなくなった。季節商品などで旬の売場づくりに利用するようになってきた。 - True Data Blog.  
  • エンドとは、主通路に面して設置されている棚(ゴンドラ什器)のことです。定番売場の端という意味でエンド(端)という名前が付けられたと言われています。 - 小売オタク  
Misae Lucasey
United States
Local time: 01:38
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 4
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