Θα το κρατούσα σε παρένθεση στα αγγλικά, αλλά υπάρχει μεταφρασμένο σε μερικούς συνδέσμους:
ΕΝ
All other existing product rights such as copyrights, trade dress and tradenames will be licensed or transferred to the JV
GR
Όλα τα άλλα υφιστάμενα δικαιώματα επί των προϊόντων, όπως τα δικαιώματα πνευματικής ιδιοκτησίας, η φαρμακοτεχνική μορφή παρουσίασης και οι εμπορικές επωνυμίες θα αποτελέσουν το αντικείμενο άδειας εκμετάλλευσης ή θα μεταβιβαστούν στην ΚΕ.


Γενικότερα για το "trade dress", αν και σίγουρα το έχεις δει..
Trade dress is the totality of elements in which a product or service is packaged or presented. These elements combine to create the whole visual image presented to customers and are capable of acquiring exlcusive legal rights as a type of trademark or identifying symbol of origin. Because trade dress includes all factors making up the total image under which a product or service is presented to customers, it potentially covers almost all aspects of appearance. Things that have been held protectible under the category of trade dress include: (1) the shape and appearance of a product; (2) the shape and appearance of a container; (3) the cover of a book or magazine; (4) the layout and appearance of a business establishment such as a restaurant; (5) the theme and look of a line of greeting cards; and (6) the recognizable shape of an automobile.