English to Greek Marketing Advertising / Public Relations

To "audience" εδώ δε μπορεί να μεταφραστεί "κοινό/ακροατήριο", έτσι δεν είναι;

The portal is used by the industry and its employees, and designed for its various *audiences*:
o Marketing and commerce managers, human resources and welfare departments in commercial companies
o Professional event planers and budget planners in production companies
o Marketing and sales promotion agencies"