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08:11 Sep 25, 2018 |
English to French translations [PRO] Bus/Financial - Law: Patents, Trademarks, Copyright / Licences | |||||||
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| Selected response from: FX Fraipont (X) Belgium Local time: 11:03 | ||||||
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4 | spots de rappel |
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lifts spots de rappel Explanation: "lift: A portion of a radio or TV commercial for use as a shorter, separate commercial. For example, to save on production costs, a 30-second commercial can be produced with a 10-second lift within it, for use as a separate 10-second identification. " https://www.qsl.net/n2jac/jota2k/BROADCAST GLOSSARY.htm "Définition : Spot de rappel Un spot publicitaire de rappel est un spot publicitaire de durée réduite qui vise à rappeler et renforcer l’efficacité d’un spot de durée classique (voire plus long) diffusé précédemment. Le spot de rappel peut être diffusé au sein du même écran publicitaire que le spot principal. Le principe du spot de rappel qui vise à renforcer la mémorisation peut être utilisé en TV ou en radio. En TV, le spot de rappel reprend souvent des images du spot principal." https://www.definitions-marketing.com/definition/spot-de-rap... |
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