Retail operator who uses kiosks as part of their point of sale (POS) mix

Chinese translation: 使用自助售货亭作为销售点组合(POS)之一部分的零售商

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Retail operator who uses kiosks as part of their point of sale (POS) mix
Chinese translation:使用自助售货亭作为销售点组合(POS)之一部分的零售商
Entered by: Libin PhD

14:33 Apr 18, 2002
English to Chinese translations [Non-PRO]
Marketing
English term or phrase: Retail operator who uses kiosks as part of their point of sale (POS) mix
Retail operator who uses kiosks as part of their point of sale (POS) mix
Hsin
United Kingdom
Local time: 12:29
使用自助售货亭作为销售点组合(POS)之一部分的零售商
Explanation:
使用自助售货亭作为销售点(POS)组合之一部分的零售(营运)商

这里的mix应译为组合。如product mix通常译为产品组合等。

这里的kiosk 通常是无人监管的,故译为自助售货亭。

"Computer Desktop Encyclopidia"解释如下:
A small, self-standing structure such as a newstand or ticket booth. Unattended multimedia kiosks dispense public information via computer screens. Either a keyboard, touch screen or both are used for input.

The software in kiosks must be designed for ease of use. Touch screens make the interface simple and straightforward.



--------------------------------------------------
Note added at 2002-04-18 19:40:49 (GMT)
--------------------------------------------------

Here is a link to a graphic illustration of kiosk:

http://www.asiana.com/demo.html
Selected response from:

Libin PhD
Grading comment
Thank you BinLi, That's very helpful.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3使用自助售货亭作为销售点组合(POS)之一部分的零售商
Libin PhD
4 +2把自动售货机作为其混合销售点的一部分的零售商
Xiaoping Fu
5将展位作为其销售点(POS)体系组成部位的零售经销商
Donglai Lou (X)


  

Answers


30 mins   confidence: Answerer confidence 5/5
将展位作为其销售点(POS)体系组成部位的零售经销商


Explanation:
将展位作为其销售点(POS)体系组成部位的零售经销商 (在涉及展览的情况中使用)
或者
将售货亭作为其销售点(POS)体系组成部位的零售经销商 (适用于一般营销)

Donglai Lou (X)
China
Local time: 19:29
Native speaker of: Native in ChineseChinese
PRO pts in pair: 528
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
使用自助售货亭作为销售点组合(POS)之一部分的零售商


Explanation:
使用自助售货亭作为销售点(POS)组合之一部分的零售(营运)商

这里的mix应译为组合。如product mix通常译为产品组合等。

这里的kiosk 通常是无人监管的,故译为自助售货亭。

"Computer Desktop Encyclopidia"解释如下:
A small, self-standing structure such as a newstand or ticket booth. Unattended multimedia kiosks dispense public information via computer screens. Either a keyboard, touch screen or both are used for input.

The software in kiosks must be designed for ease of use. Touch screens make the interface simple and straightforward.



--------------------------------------------------
Note added at 2002-04-18 19:40:49 (GMT)
--------------------------------------------------

Here is a link to a graphic illustration of kiosk:

http://www.asiana.com/demo.html


Libin PhD
Native speaker of: Native in ChineseChinese
PRO pts in pair: 522
Grading comment
Thank you BinLi, That's very helpful.

Peer comments on this answer (and responses from the answerer)
agree  Yubing YANG (X)
4 hrs

agree  zwcorp
7 hrs

agree  Sunshine Wang
10 hrs
Login to enter a peer comment (or grade)

10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
把自动售货机作为其混合销售点的一部分的零售商


Explanation:

“把自动售货机作为其混合销售点的一部分的零售商”

这句话是对前面的 Retail Deployer 的定义。

例如一个加油站的经营着,在自己的店里放置了一台自动售货机,它就成了一个 retial deployer。但他与 kiosk deployer 不同,它经营的不是自动售货机,而是加油站。

point of sale (POS) mix 直译应该是“销售点混合体”。例如加油站,既买汽油、柴油,也买汽车配件、流行杂志等等,再加上一台饮料自动售货机,可谓五花八门,所以用了 mix 这个词。为了简明,建议译为“混合销售点”。


Xiaoping Fu
Canada
Local time: 04:29
Native speaker of: Native in ChineseChinese
PRO pts in pair: 2566

Peer comments on this answer (and responses from the answerer)
agree  Chinexpert
1 hr

agree  Lichun E
1 hr

neutral  Yubing YANG (X): point of sale (POS) mix, I agree with Bin's understanding
1 hr
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