Nov 23, 2004 18:49
19 yrs ago
English term

giving samples

Non-PRO English Marketing Marketing Free samples
Hello. I am working on a marketing text, and I come up against this concept a lot. It's used in headings and things, and I want to know if there's a snappier way of putting it in English.

I am translating the French word "échantillonage". I know what it means (here: giving out free samples), but I am wondering if there is a better expression. That's why I posted in in English monolingual rather than French>English.

So if there are any marketing experts here, I'm all ears.

Responses

24 mins
Selected

Sampling

is a other marketing term for this promotional activity.
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4 KudoZ points awarded for this answer. Comment: "Thanks. I have alsays regarded this as bad English (to me sampling is taking samples, e.g. for analysis, not giving samples), but Googling confirms you are right. Besides, this is marketing, and good English and marketing don't exactly make good bedfellows. Thanks to everyone who contributed."
+3
23 mins

distributing free samples

an alternative to giving (no context provided)
Peer comment(s):

agree TesCor - : yes or handing out, although distributing gets more hits.
4 mins
thank you Teresa
agree Alexander Demyanov
1 hr
thank you Alexander
agree Refugio
1 hr
thank you Ruth
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26 mins

promotional samples

I'm not the marketing expert you're looking for, unfortunately, but perhaps you could play around with the term 'promotion' or 'promotional', and use something like 'promotional samples', 'sample promotions', or something along those lines.
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+1
3 hrs

Give-aways

In "marketing-speak", these are usually referred to as "give-aways", simply.

Promotions,Give-Aways Event Marketing - [ Traduzca esta página ]Home : Event Marketing : Promotions,Give-Aways. IndustryLinks 1 - 50 of 59, [next 9]. page 1·2. ...
www.specialeventsite.com/Portal/ list.php3/c_Event+Marketing/categoryID_353/ - 24k - En caché - Páginas similares


Promotions,Give-Aways - List of Promotions,Give-Aways Equipment ... - [ Traduzca esta página ]... What you are searching : Event Marketing : Promotions,Give-Aways Where you are searching : Any State : Any Market. Continue Your ...
www.specialeventsite.com/RentalSite/ rentalList.php3/channelID_19/categoryID_353/ - 69k - En caché - Páginas similares
[ Más resultados de www.specialeventsite.com ]


Capital Marketing ~ Trade show give aways - Trade show giveaways ... - [ Traduzca esta página ]... Please read our Disclaimer and terms of business "A Rare Medium, Well Done"® "First Nations Marketing"® Trade Marks Registered. ...
www.capmktg.com/ - 13k - En caché - Páginas similares


LAW FIRM MARKETING, business development, marketing strategy, web ... - [ Traduzca esta página ]... Margaret A. Mason Marketing Director Woodward, Hobson & Fulton, LLP Louisville, KY mmason@whf ... but I think still relevant since this is the topic of give-aways . ...
www.lawmarketing.com/pages/articles.asp?Action=Article& ArticleCategoryID=6&ArticleID=242 - 27k - En caché - Páginas similares


Promotions,Give-Aways Marketing Services - [ Traduzca esta página ]register • login • email, Home : Marketing Services : Promotions,Give-Aways. IndustryLinks 1 - 6 of 6. Start New Marketing Services Search Search By Location. ...
www.equipmentrental.com/Portal/ list.php3/c_Marketing+Services/categoryID_182/ - 9k - 22 Nov 2004 - En caché - Páginas similares


Atronic Marketing Support - [ Traduzca esta página ]... Give-aways, poster We can provide you with themed give-aways and posters for your Atronic ... all our games in case you want to produce your own marketing material ...
www.atronic.com/Marketing/Promotion - 18k - En caché - Páginas similares


Advertising - Trade Promotional Pens Show Give Aways - [ Traduzca esta página ]Home > Promotional Pens Advertising products, promotional pens, computer accessories, office products and more for company and event marketing. ...
www.branders.com/s/promotional-pens/ - 13k - En caché - Páginas similares


SUNET's Web Index: Give-Aways and Profile Wear - [ Traduzca esta página ]Business/Corporations/Marketing/Advertising/Give-Aways and Profile Wear. Decals and Stickers @. Gifts and Gift Shops @. Sortings and selections. 2 EZ Promotion ...
katalogen.sunet.se/cat/business/corporations/ marketing/advertising/give-aways_and_profile_wear - 43k - 22 Nov 2004 - En caché - Páginas similares


Rick Beneteau's Business Give Aways and Free Inspirational ... - [ Traduzca esta página ]... Since everyone is free to distribute this eBook, those who download it from you will also be marketing your affiliate links, whenever they give a copy away. ...
www.interniche.net/freebook.htm - 16k - En caché - Páginas similares


Peer comment(s):

agree Java Cafe : In the humble opinion of a Marketing academic. :-)
6 hrs
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13 hrs

freebies

this is another term which might be useful

definition here: http://www.freesearch.co.uk/dictionary/freebies
something which is given to you without you having to pay for it, especially as a way of attracting your support for or interest in something:
- The company's marketing rep was giving out pens and mugs - the usual freebies.
- The journalists were all given a freebie lunch

http://www.google.pl/search?hl=pl&q=freebies&lr=

HTH
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15 hrs

samples

if it is a heading, you may simply be able to us the word "samples" - the text will then explain. "Giveaways" is good but may sound too casual and "freebies" is rather slangy - all depends on the tone of your text

Also "trade samples"
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