Glossary entry (derived from question below)
Spanish term or phrase:
costes de abanderamiento
English translation:
tied (corporate) branding costs
Added to glossary by
Adrian MM.
May 5, 2022 10:08
2 yrs ago
24 viewers *
Spanish term
Spain
MBA with real business experience
Native in: English 
, Spanish
Works in: Spanish to English, Catalan to English
costes de abanderamiento
Spanish to English
Bus/Financial
Accounting
Found in the annual financial statements report of a fuel company:
"Definición del precio de la transacción y análisis de ciertos aspectos concretos como son las entregas a clientes de efectivo, de bienes a título gratuito o como los costes de abanderamiento"
"Definición del precio de la transacción y análisis de ciertos aspectos concretos como son las entregas a clientes de efectivo, de bienes a título gratuito o como los costes de abanderamiento"
Proposed translations
(English)
| 3 +1 | tied (corporate) branding costs |
Adrian MM.
|
| 4 | registration fees |
Francois Boye
|
Change log
May 16, 2022 08:57: Adrian MM. Created KOG entry
Proposed translations
+1
8 hrs
Adrian MM.
Austria
Austria
Native in English
Specializes in field
Austria
Retd.T&I, Barrister & Austro-Advokat
Native in: English (Variants: British, Scottish)
Works in: Spanish to English, English to Spanish, French to English, and 5 more.
Related KudoZ points
:
75
Selected
tied (corporate) branding costs
> long version: tied-covenant livery, signage & wrap (vs. rapper & reggae) advertising charges
Wrap advertising is often used on vans, lorries and estate cars- cut to City of London Livery Companies and compare the unconnected structure of livery horse stables.
Tied covenants are often used by British and Irish breweries to 'tie down' pubs and bars (tied houses') to advertising certain brands of beer and commit their pub landlords' (cf. brewery tenants') staff, but I have found no US or Can. ref. to this iniquitous practic/se, possibly because it may fall foul of anti-trust - monopolies & mergers - cartel laws.
Wrap advertising is often used on vans, lorries and estate cars- cut to City of London Livery Companies and compare the unconnected structure of livery horse stables.
Tied covenants are often used by British and Irish breweries to 'tie down' pubs and bars (tied houses') to advertising certain brands of beer and commit their pub landlords' (cf. brewery tenants') staff, but I have found no US or Can. ref. to this iniquitous practic/se, possibly because it may fall foul of anti-trust - monopolies & mergers - cartel laws.
Example sentence:
Wrap advertising "'or a "'vehicle wrap "'describe the marketing practice of completely or partially covering ( wrapping a vehicle in an advertisement or livery.
On average a CPM for online advertising starts around $3. While digital signage advertising can have a CPM of $9 to $32.
Reference:
4 KudoZ points awarded for this answer.
5 hrs
Francois Boye
United States
United States
United States
An economic geek with social skills
Native in: French 
Works in: English to French, French to English, Spanish to English, and 1 more.
Related KudoZ points
:
129
registration fees
'Abanderamiento' is about registering a ship/vessel.
Peer comment(s):
| neutral |
Andy Watkinson
: Generally, yes. But not in this case. Pls. see definition provided above.
6 mins
|
Discussion
"Puede ocurrir que una empresa ceda un bien de su inmovilizado a un cliente comprometiéndose este último, a cambio de dicho bien, a consumir los productos de la empresa cuya entrega constituye su actividad ordinaria. El cliente devolverá el bien cedido una vez cese el consumo de los productos.
Igualmente puede darse el caso de que la empresa con el fin de promocionar sus productos y favorecer su venta invierta en elementos físicos como rótulos, mobiliario y carteles (son los llamados costes de abanderamiento) que explotará el cliente."
e.g. Coca Cola provides a bar with tables, chairs, decorations, signs, etc. in exchange for the bar owner buying only Coke in future and not a rival product.
So these initial costs are later offset by future purchases.