Glossary entry (derived from question below)
English term or phrase:
traffic builder
Polish translation:
produkt przyciągający klientów, tzw. traffic builder
Added to glossary by
mike23
Sep 24, 2021 00:56
2 yrs ago
10 viewers *
English term
traffic builder
GBK
English to Polish
Marketing
Marketing / Market Research
Definition from
Glossary of Advertising:
A promotional tactic using direct mail. Designed to draw consumers to the mailer's location.
Example sentences:
The Belgian food retailer Colruyt used online non-food retailing not only as an important margin rich extension of the food assortment, but also as a traffic builder for the supermarkets. (Retail Economics)
Brands are always looking to create engagement. They also want to participate in experiential opportunities to broaden awareness. Your traffic builder could be just the activation and target audience they’re looking to market to. (Forbes)
Another low-cost traffic builder is online discussion groups and chats. Where appropriate, give out your URL. Look for places in which you can join in discussions on topics that relate to what you sell, but don’t be a salesman. Be knowledgeable, show your expertise, provide helpful solutions, and point out great articles on the topic. (Entrepreneur)
Proposed translations
(Polish)
3 +2 | produkt przyciągający klientów, nabywców, tzw. traffic builder | mike23 |
Change log
Sep 17, 2021 13:50: changed "Kudoz queue" from "In queue" to "Public"
Sep 24, 2021 00:56: changed "Stage" from "Preparation" to "Submission"
Sep 28, 2021 06:54: changed "Stage" from "Submission" to "Selection"
Oct 4, 2021 01:54:
Oct 24, 2021 01:54:
Oct 24, 2021 03:54: changed "Stage" from "Selection" to "Completion"
Oct 24, 2021 05:56: mike23 Created KOG entry
Proposed translations
+2
7 hrs
Selected
produkt przyciągający klientów, nabywców, tzw. traffic builder
Definition from
https://www.wiadomoscihandlowe.pl:
Kawa to tzw. traffic builder, czyli produkt przyciągający klientów na większe zakupy. Z badań wynika, że wartość koszyków z kawą jest dużo większa niż bez niej. Dlatego kategoria jest nieustannie promowana, a skala i częstotliwość promocji – ogromna.
Example sentences:
Segmentacja zwyczajowo zakłada podział asortymentu na produkty specjalistyczne (ang. specialist), produkty przyciągające nabywców (ang. traffic builder), produkty pierwszej potrzeby (ang. service), produkty wysokomarżowe (ang. high margin). (https://www.google.com/url?sa=t&rct=j&q=)
Peer comment(s):
agree |
Jacek Rogala (X)
5 hrs
|
Dziękuję.
|
|
agree |
Frank Szmulowicz, Ph. D.
29 days
|
Dziękuję Frank. Pozdrawiam.
|
4 KudoZ points awarded for this answer.
Discussion