One way in which a company can delay commoditization is by bundling its commoditized products or services with related offerings, to create attractive packaging that has a unique combination of offerings—even if the offerings themselves are commonplace (Investopedia)

Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. (Small Business)

Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do. When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest. (Branding for the People)