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Reasons to use Google Analytics (GA) include:
· See details of your visitors, like the search term they used to find
your site, how long they spent on your site, which browser they use,
what country they come from, and so on.
· Get real-time statistics, showing how many people are on your site
right now, and which pages they are viewing, etc.
· Connect your Google Analytics account to your GSC account, and
Google AdSense account, for even more tracking features.
· Split-test different versions of, for example, a sales page.
· Set up custom alerts, to notify you about the things that are
important to your business.
· Monitor mobile traffic.