English to Polish Medical Medical (general)

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"How can pharma shift its strategy to make sure they are still engaging with no-see physicians? Alternatively, how can reps maximize the time they get with the doctors they are able to see?
How does the changing role of the doctor in healthcare affect how pharma should engage with HCPs? What tools or services can pharma offer to HCPs to help make their jobs a little easier?
Physicians don’t walk away when they are speaking and engaged. Being better informed, sales reps can have more knowledgeable, interesting, and thought-provoking exchanges with physicians allowing them to focus on providing better medical care for patients—not just brand accolades."
https://www.pm360online.com/key-questions-about-hcp-engageme...

"The HCP engagement landscape is changing. What used to be an industry dominated by sales reps is growing increasingly direct, bringing healthcare professionals in direct contact with the companies that might better serve them. According to one survey, 50% of HCPs could even “imagine a world without a sales rep.”

What does that mean for the future of pharmaceuticals? It means you have to be ready to engage HCP on their own level. It also means that you have to have the digital infrastructure necessary to automate these processes to allow for engagement without reps as the go-between. If you’re going to compete, you’re going to need to incorporate marketing automation processes in your own outreach efforts. As Seismic notes, “60 percent of companies with over $500M revenue have adopted a MAP”—or a Marketing Automation Platform."
https://www.pulsehealth.tech/blog/increasing-hcp-engagement-...

"The importance of format and features cannot be underestimated either. To provide a convenient and valuable user experience that encourages engagement and trust, industry needs to put significantly more emphasis on providing today’s busy and tech-savvy doctors with content that is convenient to access, quick to digest and easy to save. These qualities need to be applied to all activities. For example, consider making events virtual and offering the enduring materials in a format and place online that doctors use and trust.

It may seem obvious, but pharma companies need to make content available and convenient to access via the channels and devices that their customers are using. With one third of all web traffic going through a mobile device, those that fail to provide content that is mobile friendly or responsive will pay a high penalty in terms of the level of engagement."
https://pharmaphorum.com/views-and-analysis/hcp-engagement-g...

"9 Ways to Improve
Your Team’s Remote Engagement With HCPs.

It's hard to argue against the benefits of having a digital customer engagement strategy. This is especially true when it is conceptualized to complement existing offline efforts. For pharma, biotech, and med device leaders, this isn’t news; the list of benefits surrounding the enablement of their commercial and medical field teams with more than a few digital capabilities is fairly long, yet face-to-face (F2F) paired with an iPad and some rep-triggered emails have remained the primary channels enabled in the last decade, even with all of the technological advances.

"Doing It Right Through Leadership
Be it selecting the right tools, partners or platforms, slow implementation time, complex change management buy-in, or simply adapting to new technologies, implementation of an organization-wide digital strategy is easier said than done.

"Amidst this transition, a heavy burden lies on the shoulders of managers, who are not only forced to change their familiar work habits but also be the advocates of this change and the earliest adopters of a new digital mindset. One of the more immediate challenges is mastering the art of remote engagement with HCPs. Below are the 9 tips team leaders can use to help set up their teams for successful digital engagement."
https://www.omnipresence.io/improve-team-remote-engagement