Glossary entry

English term or phrase:

point of sale collateral

Spanish translation:

material de apoyo para el punto de venta

Added to glossary by Manuel Aburto
Sep 2, 2020 16:31
3 yrs ago
22 viewers *
English term

point of sale collateral

English to Spanish Other Advertising / Public Relations Executive summary
Hola nuevamente,

Tengo otra consulta relacionada con el mismo texto:

They regularly gather professional, hi-resolution photos, films and interviews. These assets can be collated for you and packaged for public relations and advertising purposes. We can create customized graphics, and can work with you to develop in-store signage, messaging, and point of sale collateral.

Me da la impresión que por el contexto "collateral" no se traduce como "garantía".

Discussion

Sergio Kot Sep 2, 2020:
@collated and collateral Those two terms might be related.

Proposed translations

+3
15 hrs
Selected

material de apoyo para el punto de venta

Se trata de material de marketing para apoyar la publicidad o las ventas.
Note from asker:
Gracias por tu respuesta!
Peer comment(s):

agree Robert Carter : Así lo entiendo yo, y tu referencia lo confirma.
8 hrs
Gracias, Robert.
agree Christian [email protected]
15 hrs
Gracias, Christian
agree Irene Gutiérrez : Efectivamente, se trata de material publicitario para marketing.
1 day 1 hr
Gracias, Irene
Something went wrong...
4 KudoZ points awarded for this answer.
38 mins

material (de efecto) colateral para el punto de venta/la tienda

https://forum.wordreference.com/threads/colateral-aprendizaj...

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Note added at 39 mins (2020-09-02 17:11:38 GMT)
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o ... para su negocio.
Something went wrong...
+1
1 hr

un punto de venta adicional

https://www.wordreference.com/es/translation.asp?tranword=co...

"Adicional" es otra acepción de la palabra
Peer comment(s):

agree Antonella Perazzoni
20 hrs
Thanks!
neutral Robert Carter : For the adjectival sense to work, "collateral" would have to come before the noun, not after it.
1 day 3 hrs
Something went wrong...
22 hrs

puntos de venta, en forma paralela. (ver nota)

...para desarrollar la señalización en la tienda, la mensajería y los puntos de venta, en forma paralela.

collateral: side by side; parallel (https://www.yourdictionary.com/collateral)

Another effective way to use your POS collateral is to sponsor a charity through one of the local retail outlets that asks customers for a small donation.
Peer comment(s):

neutral Robert Carter : For the adjectival sense to work, "collateral" would have to come before the noun, not after it.
6 hrs
Something went wrong...
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