English to Spanish Bus/Financial Business/Commerce (general)

- The telephone’s initial limited range and reliability undershot its early customers. Customers eagerly welcomed and willingly paid for improvements in reliability and range. Undershot customers create opportunities for existing firms to profitably introduce up-market sustaining innovations.

- As companies introduce up-market sustaining innovations and improve their products and services, they eventually overshoot the performance that some of their customers can use.

- Overshooting is the driver behind commoditization, the process that results in companies being unable to profitably differentiate their products and services.

Muchas gracias de antemano