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That store features the firm’s new “high-energy” retail concept that will launch in several key markets in late 2019.
The high-energy store willshowcase new product, while aiming to engage consumers in both the brand and the sport of polo in an “experiential way.”Michael Prince, president and chief executive officer of USPA Global Licensing Inc., told WWD, “When you go to the Times Square store, it’s a smaller footprint.
It’s about 1,000 square feet.
What you see is the store is jam-packed, there’s music, there’s a high energy, it’s bright and full of life.
From that, I realized the consumer experience is much different at a 1,000-square-foot store, than a 5,000-square-foot store.”He said these new, smaller doors allow the consumer to engage with the sport of polo more.