Mar 22, 2020 21:05
4 yrs ago
24 viewers *
English term

dayparting

GBK English to Polish Marketing Marketing / Market Research
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.
Example sentences:
For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. (Disruptive Advertising)
While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. (PPC Hero)
Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. (AdRoll)
Change log

Jan 24, 2020 18:48: changed "Kudoz queue" from "In queue" to "Public"

Feb 14, 2020 01:00: changed "Stage" from "Preparation" to "Submission"

Feb 17, 2020 01:59: changed "Stage" from "Submission" to "Selection"

Mar 3, 2020 18:48: Ezequiel Flores

Mar 15, 2020 01:55:

Mar 22, 2020 21:05: changed "Stage" from "Preparation" to "Submission"

Mar 27, 2020 02:05: changed "Stage" from "Submission" to "Selection"

May 21, 2020 21:54:

Discussion

geopiet Feb 14, 2020:
Ads Scheduling (Dayparting)

Proposed translations

+1

dayparting - emisja reklamy w wybranych godzinach, dostosowanie reklamy do pory dnia

Definition from hotelnews:
W jakim stopniu SEM jest nasycony tematami związanymi z turystyką? Inteligentna reklama może okazać się zbawienna, wdrażanie strategiczne, tzw. dayparting, czyli w tym przypadku dostosowania reklamy do pory dnia oraz techniki przekierowania (retargeting techniques) pozwolą właściwie wykorzystać budżet przeznaczony na reklamę internetową.
Example sentences:
4. „dayparting” – dopasowanie oferty medialnej do rytmu dnia obecnych i potencjalnych odbiorców (uj)
Peer comment(s):

agree Frank Szmulowicz, Ph. D.
97 days
Dziękuję Frank.
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