English to Russian Marketing Insurance

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

The subject of process automation is nothing new. It was discussed inten- sively and implemented in the 1990s in the scope of the so-called business process management/reengineering. The focus of this was more on industrial and production processes and less on marketing and sales processes. In addition, the algorithmic support was mostly classically rule-based.

Robotic Process Automation (RPA) is a software automation tool that automates tasks such as data extraction and preparation as a matter of routine. The robot has a kind of user ID and can perform rule-based tasks such as accessing e-mails and other systems, make calculations, create documents and reports and revise files. RPA has, for example, helped a large insurance company to reduce ***hold procedures that affected 2500 high-risk accounts*** per day. This meant that the pressure was taken off 81 percentage of the staff, who were then able to focus decidedly on proactive account manage- ment (Mckinsey 2017).

Спасибо.