English to Russian Marketing Marketing / Market Research

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

The term algorithm is also frequently used as a “fog bomb” when organisations either did not want to or could not explain to the consumer why which action was chosen. In fact, it was explained by saying that something very complex was happening in the computer. Consequently, the term algorithm is used on the one hand secretively and on the other hand, as a substitute when it comes to **rewriting would-be complex circumstances** or to explain to oneself the “miracle” of the digital present age. This is why it is hardly surprising that the term is unsettling in public discussion and makes it difficult for beginners to actually estimate the potential and risk. The “power of the algorithm” is perceived by some with awe; others, in contrast, are scared of it, whereby these strands sometimes merge when the algorithm is described as an “inscrutable, oracle-like” power.

Спасибо.