Nov 15, 2018 12:27
5 yrs ago
4 viewers *
English term
Russian Federation
Client activation
English to Russian
Marketing
Marketing / Market Research
Активация клиентов
Client activation - так и будет "активация клиента"?
Контекст:
Описание ИТ-решений для торговли и маркетинга
Why marketers must innovate to activate and retain customers.
В сети по этой теме на русском нашел только вот это: https://ecommerce-in-ukraine.blogspot.com/2017/10/activation... но калька не вызывает доверия.
Контекст:
Описание ИТ-решений для торговли и маркетинга
Why marketers must innovate to activate and retain customers.
В сети по этой теме на русском нашел только вот это: https://ecommerce-in-ukraine.blogspot.com/2017/10/activation... но калька не вызывает доверия.
Proposed translations
(Russian)
| 4 +1 | Мотивировать клиентов/заказчиков |
George Phil
|
| 5 -1 | активация клиента |
Anastasiia Kovalets
|
| 3 | стимулирование клиентов |
Andrew Vdovin
|
| 3 -1 | привлечение (и удержание) клиентов |
Alexander Konosov
|
Proposed translations
+1
2 hrs
George Phil
Russian Federation
Russian Federation
Native in Russian
Specializes in field
Russian Federation
Related KudoZ points
:
148
Selected
Мотивировать клиентов/заказчиков
Customer Activation
Customer activation refers to the act of motivating customers to fully realize the benefits of the product they are testing, hence increasing their overall engagement. The result could be generating a new customer or re-engaging an inactive one. Whatever it is, activation happens when a customer becomes enthusiastic about your product or service through relevant marketing by fully understanding its benefits (the elusive 'aha!' moment).
https://instapage.com/marketing-dictionary/customer-activati...
Customer Activation means motivating customers to move to the next stage of their lifecycle faster than they would on their own.
https://www.smartinsights.com/customer-engagement/customer-e...
Не путать с “привлечением/ удержанием...”. Это другая тема.
The best method in today's world to acquire, activate, and retain customers has become refer-a-friend programs.
https://www.extole.com/resources/the-number-one-method-to-at...
Attract, activate and retain customers in ecosystems
file:///C:/Users/George/Downloads/uploads_files_2017_03_d2_11.30_carl_farberger.pdf
О блоге по ссылке, полном всяческих лингвистических перлов, лучше промолчу...
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Note added at 2 hrs (2018-11-15 14:30:11 GMT)
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Иногда (в контексте) говорят также "взбодрить заказчиков".
Customer activation refers to the act of motivating customers to fully realize the benefits of the product they are testing, hence increasing their overall engagement. The result could be generating a new customer or re-engaging an inactive one. Whatever it is, activation happens when a customer becomes enthusiastic about your product or service through relevant marketing by fully understanding its benefits (the elusive 'aha!' moment).
https://instapage.com/marketing-dictionary/customer-activati...
Customer Activation means motivating customers to move to the next stage of their lifecycle faster than they would on their own.
https://www.smartinsights.com/customer-engagement/customer-e...
Не путать с “привлечением/ удержанием...”. Это другая тема.
The best method in today's world to acquire, activate, and retain customers has become refer-a-friend programs.
https://www.extole.com/resources/the-number-one-method-to-at...
Attract, activate and retain customers in ecosystems
file:///C:/Users/George/Downloads/uploads_files_2017_03_d2_11.30_carl_farberger.pdf
О блоге по ссылке, полном всяческих лингвистических перлов, лучше промолчу...
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Note added at 2 hrs (2018-11-15 14:30:11 GMT)
--------------------------------------------------
Иногда (в контексте) говорят также "взбодрить заказчиков".
Peer comment(s):
| agree |
Angela Greenfield
: Должна признать, что раньше не видела русского термина в употреблении, но он наиболее точно передаёт смысл
10 mins
|
|
Спасибо, Анджела!
|
4 KudoZ points awarded for this answer.
-1
7 mins
Anastasiia Kovalets
Ukraine
Ukraine
Native in Russian
Specializes in field
Ukraine
Quality & deadline are my top priorities
Native in: Ukrainian 
, Russian 
Works in: English to Ukrainian, English to Russian, Ukrainian to English, and 1 more.
активация клиента
Peer comment(s):
| disagree |
Angela Greenfield
: Термин из информатики на английском звучит «to activate client». Здесь же речь идёт о customer - живом человеке
4 mins
|
|
Автор, приведите, пожалуйста, пояснение. Вы спрашиваете о client activation в контексте ИТ-решений для торговли и маркетинга или все же о customer activation как о живых клиентах? Если последнее, я бы предпочла вариант "активизация клиентов".
|
-1
1 hr
Alexander Konosov
Russian Federation
Russian Federation
Native in Russian
Works in field
Russian Federation
Excellence based on Engineering exp
Native in: Russian (Variant: Standard-Russia)
Works in: English to Russian, Russian
Related KudoZ points
:
54
привлечение (и удержание) клиентов
Или расширение и сохранение клиентской базы
Peer comment(s):
| disagree |
Angela Greenfield
: You mean “Acquisition and retention”, “activation” is something else
1 hr
|
17 hrs
Andrew Vdovin
Native in Russian
Works in field
DELVING into DETAIL
Native in: Russian
Works in: English to Russian, Russian, Russian to English, and 2 more.
Related KudoZ points
:
62
стимулирование клиентов
Стимулирование продажи может проводиться банком по трем основным направлениям: 1) стимулирование клиентов;. 2) стимулирование работников ..
https://ds04.infourok.ru/uploads/doc/08f4/0007f833-8c18d401....
https://ds04.infourok.ru/uploads/doc/08f4/0007f833-8c18d401....
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