Glossary entry (derived from question below)
French term or phrase:
en marque grise
English translation:
as a grey (UK)/gray (US) label
Added to glossary by
Nathalie Stewart
Aug 18, 2018 08:26
5 yrs ago
7 viewers *
French term
France
Medical and Legal translations
Native in: English 
, French
Works in: English to French, French to English, Russian to English, and 1 more.
en marque grise
French to English
Marketing
Law: Patents, Trademarks, Copyright
software licensing, branding
XXX accepte d'œuvrer avec YYY à l'exécution de la Campagne et fournira un Logiciel et d'autres Services connexes (tous deux définis ci-dessous) à YYY conformément aux termes du présent Contrat, en marque grise.
> Should I use "in co-branding"?
Thank you for any help!
> Should I use "in co-branding"?
Thank you for any help!
Proposed translations
(English)
| 3 +1 | grey (UK)/gray (US) label |
B D Finch
|
| 4 | by means of co-branding |
Gareth Callagy
|
Change log
Aug 18, 2018 09:13: writeaway changed "Field" from "Law/Patents" to "Marketing"
Proposed translations
+1
2 hrs
Selected
grey (UK)/gray (US) label
https://www.linkedin.com/pulse/grey-label-vs-white-jonathan-...
"In the past months we've heard more discussions related to "grey" or "soft" labels. Since this seems to be the latest buzzword hitting the industry, we'd like to provide some background about this new product and also offer our insight.
"A grey label is an appropriate name as it toes the line between an IB relationship and a white label. Essentially, a broker offering a grey label allows the potential partner to promote their business using the direct name of the broker, rather than a branded, white label name. Unlike an IB relationship though, a gray label partner has greater control over customization and client relationships, hence the appeal."
https://kontestapp.com/pricing
With “grey label,” you'll see “Powered by Kontest” on your game. With “white label,” Kontest does not appear at all, ...
"In the past months we've heard more discussions related to "grey" or "soft" labels. Since this seems to be the latest buzzword hitting the industry, we'd like to provide some background about this new product and also offer our insight.
"A grey label is an appropriate name as it toes the line between an IB relationship and a white label. Essentially, a broker offering a grey label allows the potential partner to promote their business using the direct name of the broker, rather than a branded, white label name. Unlike an IB relationship though, a gray label partner has greater control over customization and client relationships, hence the appeal."
https://kontestapp.com/pricing
With “grey label,” you'll see “Powered by Kontest” on your game. With “white label,” Kontest does not appear at all, ...
4 KudoZ points awarded for this answer.
Comment: "Thank you very much! Exactly what I was looking for."
1 hr
Gareth Callagy
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Technical Translator FR/ZH-cn > EN
Native in: English (Variants: UK, US) 
Works in: French to English, Chinese to English, English
by means of co-branding
"By means of co-branding, you benefit from the extensive advertising that is done for all of Union®."
https://www.valimmobilier.ch/contents/24-reseau-immobilier-s...
"Advertising services, in particular by means of advertorials, for others, by means of co-branding operations,"
https://trademarks.justia.com/877/39/elle-87739201.html
"and offer their own processing of international transactions by means of co-branding (maestro, vPay)."
https://www.novosec.com/transaction.en-UK.html
--------------------------------------------------
Note added at 17 hrs (2018-08-19 01:46:41 GMT)
--------------------------------------------------
"Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logo s on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy ."
https://whatis.techtarget.com/definition/co-branding
"Le tour opérateur et le média en ligne ont conclu un accord en ce sens.
D'après les informations qu'a pu recueillir TourMaG.com, les deux sociétés pourraient être liées sur le plan commercial sous la forme d'une marque grise.
Également connue sous le nom de « cobranding », cette pratique consiste à promouvoir en commun plusieurs marques ou produits de deux entreprises distinctes. "
https://www.tourmag.com/Atlantico-fr-va-ouvrir-une-rubrique-...
https://www.valimmobilier.ch/contents/24-reseau-immobilier-s...
"Advertising services, in particular by means of advertorials, for others, by means of co-branding operations,"
https://trademarks.justia.com/877/39/elle-87739201.html
"and offer their own processing of international transactions by means of co-branding (maestro, vPay)."
https://www.novosec.com/transaction.en-UK.html
--------------------------------------------------
Note added at 17 hrs (2018-08-19 01:46:41 GMT)
--------------------------------------------------
"Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logo s on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy ."
https://whatis.techtarget.com/definition/co-branding
"Le tour opérateur et le média en ligne ont conclu un accord en ce sens.
D'après les informations qu'a pu recueillir TourMaG.com, les deux sociétés pourraient être liées sur le plan commercial sous la forme d'une marque grise.
Également connue sous le nom de « cobranding », cette pratique consiste à promouvoir en commun plusieurs marques ou produits de deux entreprises distinctes. "
https://www.tourmag.com/Atlantico-fr-va-ouvrir-une-rubrique-...
Peer comment(s):
| neutral |
writeaway
: so you agree with Asker?? any refs in English defining the term?
3 mins
|
|
Refs now added
|
|
| neutral |
Tony M
: The refs. provided below make it clear this is not precsiely the same thing. / Your refs. talk of 2 things, but do not actually link them in any way. Moreover, they tedn to suggest it is NOT the same thing.
2 hrs
|
|
Refs now added
|
Reference comments
21 mins
Reference:
fwiw, hth
https://fr.wikipedia.org/wiki/Marque_grise
https://en.wikipedia.org/wiki/Co-branding
La marque grise désigne le procédé par lequel une entreprise donnée met à la disposition d’une autre entreprise des informations, outils et/ou produits que cette dernière utilise en citant, de manière explicite, la marque et l'origine de ceux-ci, dans des conditions souvent assez voisines du cobranding. Ainsi, par exemple, de nombreux sites web proposent des contenus en marque grise, présenté comme étant issus d'autres sites web.
https://www.lettredesreseaux.com/P-772-678-P1-marque-grise.h...
https://en.wikipedia.org/wiki/Co-branding
La marque grise désigne le procédé par lequel une entreprise donnée met à la disposition d’une autre entreprise des informations, outils et/ou produits que cette dernière utilise en citant, de manière explicite, la marque et l'origine de ceux-ci, dans des conditions souvent assez voisines du cobranding. Ainsi, par exemple, de nombreux sites web proposent des contenus en marque grise, présenté comme étant issus d'autres sites web.
https://www.lettredesreseaux.com/P-772-678-P1-marque-grise.h...
Note from asker:
| Thank you very much! I was not sure if there was a difference between 'co-branding' and 'marque grise.' In the end, it turns out there is. |
Peer comments on this reference comment:
| agree |
mchd
1 hr
|
| agree |
Tony M
3 hrs
|
| agree |
Yolanda Broad
11 hrs
|
Something went wrong...