si parla di stampa o rivestimento?

stampa
qui si trovano immagini e spiegazioni chiare
https://www.eap.gr/images/stories/pdf/gtp_printing_technolog...

rivestimento
Kiss gravure lo trovo spesso riferito a coating, v. in particolare ultimo link

FOULARD CON IMPREGNAZIONE A RIPORTO
Il foulard con impregnazione a riporto SICAM (detto anche kiss roll) è utilizzato per spalmare una superficie di un non tessuto con resina liquida sfruttando il principio “kiss roll”. Le resine utilizzate sono ad alta viscosità, adatte per spalmatura sul retro dei tappeti per arredamento, o a bassa viscosità, utilizzate nell’industria di veli leggeri per pannolini.
http://www.sicamsrl.com/it/macchinario/foulard-con-impregnaz...
kiss coating
The Sicam kiss coating unity is used to coat a surface of a fabric with liquid resin using the kiss roll principle. The scup cylinder deeps into a resin bath and applies the resin on the fabric web , the used resin can be high viscosity suitable for the back coating of carpets or low viscosity used in the industry of light webs for diapers.
http://www.sicamsrl.com/macchinario/kiss-coating/

The Carpe Diem Coating module applies a uniform controlled thickness coating to a web for drying, curing, or subsequent processing. The available coating options include: Slot die, in which a low to high viscosity fluid is extruded through a die at a metered rate; Ink jet for coating or digitally patterning very low viscosity fluids; and reverse ***kiss gravure coat or gravure print*** in which the volume of material transferred is precisely controlled by the volume contained in a relief pattern in a gravure roller.

https://carpediemtech.com/products/modules/coating-printing/

A Review of Gravure Coating Systems
Gravure ‘coating’ is distinct from gravure ‘printing’ (or roto-gravure), in that gravure coating is designed to give uniform coverage on the substrate whilst gravure printing is designed to print specifi c patterns. The quality of gravure coating can be defi ned in terms of the thickness and variation of the coating, whilst the quality of gravure printing will include quantifi cation of print characteristics such as resolution and edge definition.


https://www.researchgate.net/publication/277757025_A_Review_...


p. 287 di questo dizionario
https://books.google.it/books?id=5HLmCAAAQBAJ&pg=PA287&lpg=P...