English to Russian Marketing Marketing / Market Research

Сайт NDS, разработчика ПО для инфопанелей (signage)

Речь об инфопанелях/ табло в аэропорту

Airport signage:

One integrated approach
The most important use of displays at an airport is to relay flight information.
A lot of the time the displayed information is a simple list of departures or arrivals.
Nothing more than a straightforward interpretation of the flight information display system (FIDS).
Besides FIDS, airports use all kinds of separate standalone signage solutions to communicate with passengers.
Why not support all displays and all signage applications from one powerful digital signage platform?
This gives the opportunity to be flexible and to use each individual screen in the terminal building individually, optimally meeting the display requirements of the moment.
Airports can then use signage to steer the passenger flows, influence the decisions a passenger will make in specific situations and enhance their experience.
With targeted advertising, airports can even generate additional revenues and more fully exploit the potential of their displays.
Why not support all displays and all signage applications from one powerful digital signage platform?
Departures & Commercial from PADS4 on Vimeo
Welcome Screen from PADS4 on Vimeo
Situations change in seconds
With intelligent digital signage software, a display can ‘recognize a situation’ by itself and dynamically respond to it with contextually relevant content that best suits the personal needs of the audience.
For example, the displayed flight information of the departure screens can be expanded with directional arrows and information about walking distances and duration.
This could dynamically adjust itself to the waiting times at the security check to ensure timely arrival.In the case of a gate change, the displayed wayfinding information can instantly show the updated directions.
Passengers can also automatically be redirected if the normal route to the gate is blocked, or a certain area of the airport is particularly crowded.
If there is a major delay, a suggestion of a visit to a coffee bar, together with arrows showing the right direction, could automatically pop up on the screen.
This way, dull waiting moments can be turned into additional business for food and beverage outlets.
In emergency situations, all screens can instantly switch to displaying emergency evacuation instructions, including arrows pointing to the nearest exit.