Glossary entry (derived from question below)
English term or phrase:
win on the shelf
French translation:
être plus compétitif
Added to glossary by
Carole Pinto
Sep 11, 2017 06:12
6 yrs ago
4 viewers *
English term
France
win on the shelf
English to French
Marketing
Marketing / Market Research
Bonjour,
J'ai beau comprendre le sens de cette expression, je n'arrive pas à trouver de tournure satisfaisante.
Voici le contexte:
Our nearly 6,000 associates are empowered through hands-on training from technical know-how to managerial best practices. These engaged associates produce 40 billion units annually for products used by people around the world, helping brand owners delight consumers and win on the shelf.
Merci!
J'ai beau comprendre le sens de cette expression, je n'arrive pas à trouver de tournure satisfaisante.
Voici le contexte:
Our nearly 6,000 associates are empowered through hands-on training from technical know-how to managerial best practices. These engaged associates produce 40 billion units annually for products used by people around the world, helping brand owners delight consumers and win on the shelf.
Merci!
Proposed translations
(French)
Proposed translations
43 mins
Selected
être plus compétitif
-
4 KudoZ points awarded for this answer.
Comment: "Merci!"
+2
3 mins
et vaincre la concurrence
on the shelf, product X will be sitting next to product Y.
Winning on the shelf = the consumer buys your product, rather than the one of the competition
Winning on the shelf = the consumer buys your product, rather than the one of the competition
Peer comment(s):
| agree |
Jean Dimitriadis
: Cela me semble tout à fait approprié
41 mins
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merci!
|
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| agree |
B D Finch
5 hrs
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thanks!
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2 hrs
polyglot45
Native in English
&
French
Native in: English 
, French
Works in: English to French, French to English, German to French, and 4 more.
Related KudoZ points
:
176
connaître un succès commercial
une autre façon d'interpréter la phrase.
To win on the shelf - prove to be a winner with the customer.
Réussite commerciale
To win on the shelf - prove to be a winner with the customer.
Réussite commerciale
2 hrs
Hélène OShea
Ireland
Ireland
Native in French
Works in field
Ireland
Fashion/Outdoor/Education specialist
Native in: French (Variant: Standard-France) 
Works in: English to French
devancer la concurrence
suggestion
1 day 16 hrs
Christiane Allen
United States
United States
Native in French
Specializes in field
United States
Corporate Content Specialist
Native in: French (Variant: Canadian)
Works in: English to French
Related KudoZ points
:
177
emporter les suffrages du consommateur en rayon
une proposition incluant le mot "shelf".
Discussion
By any chance, are these "units" relevant to "shelves"? Like, say, packaging? Or labels?
In which case "win on the shelf" wouldn't be a figure of speech, but very literally something happening on the shelves (as opposed to a printed catalogue, or an e-commerce website or ...), which would in turn mean that you could not omit "shelf/shelves" from the translation.