Glossary entry (derived from question below)
French term or phrase:
vendre du prix
English translation:
selling on price
Added to glossary by
Wendy Cummings
Jan 11, 2017 12:29
7 yrs ago
1 viewer *
French term
vendre du prix
French to English
Bus/Financial
Business/Commerce (general)
A sales representative is talking about his job:
"Il y a un côté technique, mais pas créatif. On vend du prix avec le verre et on ne peut pas faire évoluer la gamme comme dans l’aluminium."
Looking at other occurrences on t'web, the phrase "vendre du prix" appears to have something to do with the quality of the product, but I can't quite work out the meaning. Perhaps that the only USP of the product is the low price?
Thanks.
"Il y a un côté technique, mais pas créatif. On vend du prix avec le verre et on ne peut pas faire évoluer la gamme comme dans l’aluminium."
Looking at other occurrences on t'web, the phrase "vendre du prix" appears to have something to do with the quality of the product, but I can't quite work out the meaning. Perhaps that the only USP of the product is the low price?
Thanks.
Proposed translations
(English)
4 +5 | selling on price | Rob Grayson |
4 | All you can sell is price | Nathalie Stewart |
Proposed translations
+5
9 mins
Selected
selling on price
… the implication being "selling on price alone" (or at least primarily).
There are numerous refs to be found that exhibit this meaning. For example: http://www.lepopulaire.fr/gueret/economie/2015/10/16/lentrep...
There are numerous refs to be found that exhibit this meaning. For example: http://www.lepopulaire.fr/gueret/economie/2015/10/16/lentrep...
4 KudoZ points awarded for this answer.
Comment: "Thanks Rob, spot on."
21 mins
All you can sell is price
"Perhaps that the only USP of the product is the low price"
That's my impression, too. Perhaps not necessarily the only USP, but the main one - as opposed to a wide range of products, or quality, or brand name. Hence the speaker's reference to a lack of "creativity" in this type of sale - all they can do is talk about the price.
http://www.digitalsport.fr/2013/03/quechua-pollue-son-image-...
L’image compte peu lorsque l’on vend du prix comme Oxylane le fait sur kipsta. Mais ce n’est pas le cas de Quechua.
http://marseille.latribune.fr/Actualites/Les-entreprises-de-...
L'entreprise de propreté ne peut répercuter directement sur ses prix l'augmentation du coût salarial, puisque cela suppose la renégociation progressive des contrats de prestation passés avec ses clients. Aussi, il est très difficile pour nous de valoriser nos prestations. On vend du prix et on nous achète du prix", ajoute-t-il.
That's my impression, too. Perhaps not necessarily the only USP, but the main one - as opposed to a wide range of products, or quality, or brand name. Hence the speaker's reference to a lack of "creativity" in this type of sale - all they can do is talk about the price.
http://www.digitalsport.fr/2013/03/quechua-pollue-son-image-...
L’image compte peu lorsque l’on vend du prix comme Oxylane le fait sur kipsta. Mais ce n’est pas le cas de Quechua.
http://marseille.latribune.fr/Actualites/Les-entreprises-de-...
L'entreprise de propreté ne peut répercuter directement sur ses prix l'augmentation du coût salarial, puisque cela suppose la renégociation progressive des contrats de prestation passés avec ses clients. Aussi, il est très difficile pour nous de valoriser nos prestations. On vend du prix et on nous achète du prix", ajoute-t-il.
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