Glossary entry

French term or phrase:

vendre du prix

English translation:

selling on price

Added to glossary by Wendy Cummings
Jan 11, 2017 12:29
7 yrs ago
1 viewer *
French term

vendre du prix

French to English Bus/Financial Business/Commerce (general)
A sales representative is talking about his job:

"Il y a un côté technique, mais pas créatif. On vend du prix avec le verre et on ne peut pas faire évoluer la gamme comme dans l’aluminium."

Looking at other occurrences on t'web, the phrase "vendre du prix" appears to have something to do with the quality of the product, but I can't quite work out the meaning. Perhaps that the only USP of the product is the low price?

Thanks.

Proposed translations

+5
9 mins
Selected

selling on price

… the implication being "selling on price alone" (or at least primarily).

There are numerous refs to be found that exhibit this meaning. For example: http://www.lepopulaire.fr/gueret/economie/2015/10/16/lentrep...
Peer comment(s):

agree Nathalie Stewart : Exactly my point :) Sorry I was still writing my answer when you posted yours.
13 mins
agree Daryo
21 mins
agree philgoddard
25 mins
agree B D Finch
1 hr
agree GILLES MEUNIER
2 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks Rob, spot on."
21 mins

All you can sell is price

"Perhaps that the only USP of the product is the low price"

That's my impression, too. Perhaps not necessarily the only USP, but the main one - as opposed to a wide range of products, or quality, or brand name. Hence the speaker's reference to a lack of "creativity" in this type of sale - all they can do is talk about the price.

http://www.digitalsport.fr/2013/03/quechua-pollue-son-image-...
L’image compte peu lorsque l’on vend du prix comme Oxylane le fait sur kipsta. Mais ce n’est pas le cas de Quechua.

http://marseille.latribune.fr/Actualites/Les-entreprises-de-...
L'entreprise de propreté ne peut répercuter directement sur ses prix l'augmentation du coût salarial, puisque cela suppose la renégociation progressive des contrats de prestation passés avec ses clients. Aussi, il est très difficile pour nous de valoriser nos prestations. On vend du prix et on nous achète du prix", ajoute-t-il.
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