English to German Marketing Marketing

Trendsetter and aspiring producer XXX always carries with him a notebook, prepared to jot down his immediate thoughts and ideas when on the move. In it he has noted down three resolutions, distinguished in three tiers. The first is an easy one to immediately implement – ***stand up*** doing work. Tier two concerns digitalising work and getting a new website up and running. He thinks big for the third one, and wants to find collaborators and new opportunities outside of Denmark.

Ich bin mir bei "stand up" unsicher, ob das bildlich gemeint ist, dass er fortan "im Stehen" arbeiten und also den Bürostuhl links liegen lassen will, oder ob das eventuell übertragen gemeint sein könnte - so in etwa "seinen Hintern heben" und die Arbeit anpacken. Wie seht ihr das? Tausend Dank für eure Tipps bereits im Voraus!