English to French Other Marketing / Market Research

Digital technology such as smartphones, online outlets and social media are attributed for the rise of around-the-clock product promotion and availability, as well as the decline of retail foot traffic. While consumers have readily adopted multiple paths to purchase, the transition hasn’t been as easy for brands.
For example, though brands can buy their way onto physical store shelves, they’re finding more competition on the digital shelf space.
An above-the-fold position in an organic e-commerce search result page may only present consumers with six options, a fraction of the in-store experience.
On mobile devices, the shelf space may dwindle to two options.
The ‘online shelf’ is effectively smaller than its in-store equivalent, meaning steeper competition for brands.
What’s more, the social networks’ allegiance to their users further compounds the challenge.
They all measure daily and monthly active user numbers.