Glossary entry

English term or phrase:

tertiary brand

Polish translation:

trzeciorzędna marka

Added to glossary by Roman Kozierkiewicz
Jun 16, 2016 18:43
7 yrs ago
4 viewers *
English term

tertiary brand

English to Polish Marketing Retail labelling products
"If The Supplier is delivering products labelled with X owned brands or labelled with “produced for” a X owned brand (“Private Label products”) or products with no labelling or products labelled with a tertiary brand (“No Name products”) to X, the Supplier is under a duty to provide information with regard to production sites and/or sub-suppliers used for the production of products to X."

Z góry dziękuję za pomoc :-)
Proposed translations (Polish)
3 trzeciorzędna marka
Change log

Jun 21, 2016 10:58: Roman Kozierkiewicz changed "Edited KOG entry" from "<a href="/profile/1140691">joannaadamczyk's</a> old entry - "tertiary brand"" to ""trzeciorzędna marka""

Discussion

Frank Szmulowicz, Ph. D. Jun 17, 2016:
marka trzeciego rzędu (generyczna)

Proposed translations

10 hrs
Selected

trzeciorzędna marka

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www.pcworld.pl/.../30.najlepszych.smartfonow.jakie.mozesz.t...



29.07.2015 - Smartfon napędzany jest przez układ marki Qualcomm o nazwie ..... I dlaczego ta trzeciorzędna marka pojawia się w kolejnym artykule pcworld
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4 KudoZ points awarded for this answer. Comment: "dziękuję bardzo"

Reference comments

6 hrs
Reference:

tertiary brand

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Tertiary brands - These brands typically have insignificant revenue potentials or expectations, but they contribute to the company's overall image in some way. Therefore, they sometimes don't sport registered brand names, but just descriptors. For example, a garbage bag manufacturer may make a generic-brand bag in addition to its flagship brand. The generic line may bring in minimal revenue for the company, but it fills a need within a niche market so the company continues to manufacture it under the unregistered name Household Trash Bags. Therefore, the generic line is considered a tertiary brand for this company.

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