This question was closed without grading. Reason: No acceptable answer
Mar 12, 2016 15:39
8 yrs ago
1 viewer *
English term
France
Because each word is important
Native in: French (Variants: Standard-France, Canadian, Swiss, Belgian) 
Works in: English to French, Spanish to French
Brand guardianship
English to French
Marketing
Marketing / Market Research
Contexte :
Brand guardianship is a key component of brand management, a combination of discipline and creativity that keeps your brand strong and healthy.
The discipline of brand guardianship is ensuring that your visual brand is consistently applied, everywhere. Considering the financial investment organisations make in brand, we see numerous examples of ill-considered brand application – both online and offline. If you’ve invested in the development of your brand, why erode its value through inappropriate use?
http://netlawmedia.com/Reports/Remedy_brand_guardianship.pdf
Brand guardianship is a key component of brand management, a combination of discipline and creativity that keeps your brand strong and healthy.
The discipline of brand guardianship is ensuring that your visual brand is consistently applied, everywhere. Considering the financial investment organisations make in brand, we see numerous examples of ill-considered brand application – both online and offline. If you’ve invested in the development of your brand, why erode its value through inappropriate use?
http://netlawmedia.com/Reports/Remedy_brand_guardianship.pdf
Proposed translations
(French)
Proposed translations
-2
1 hr
Cécile Gaultier
Native in French
Specializes in field
ENFR legal expert - sworn interpreter
Native in: French
Works in: English to French, French
fidélisation de la marque
A suggestion.. To convey the notion of sustainability, retainability.
-2
1 hr
Francois Boye
United States
United States
Native in French
Specializes in field
United States
An economic geek with social skills
Native in: French
Works in: English to French, French to English, Spanish to English, and 1 more.
Related KudoZ points
:
91
développement/expansion/défense d'une marque
my take
Peer comment(s):
| disagree |
HERBET Abel
: non plus
3 hrs
|
| disagree |
Christiane Allen
: Non, demandez à un chef de produit ce qu'il en pense!
4 hrs
|
-1
1 hr
Christiane Allen
United States
United States
Native in French
Specializes in field
United States
Corporate Content Specialist
Native in: French (Variant: Canadian)
Works in: English to French
Related KudoZ points
:
177
chouchoutage de la marque
Si j'étais chef de produit, j'aimerais bien "chouchouter" les marques que je gère !
Peer comment(s):
| disagree |
HERBET Abel
: très féminin
3 hrs
|
|
C'est pourtant ce qu'il faut à une marque pour que, face à ses concurrentes, elle reste séduisante et sexy et prenne de la valeur.
|
2 hrs
HERBET Abel
Native in French
Works in field
Graduate engineer
Native in: French (Variant: Standard-France)
Works in: English to French, French to English
Related KudoZ points
:
49
la surveillance de la marque
suggéré
Peer comment(s):
| agree |
sporran
: http://www.le-droit-des-affaires.com/la-surveillance-de-la-m...
55 mins
|
| disagree |
Christiane Allen
: Inapproprié pour une marque! Demandez à des chefs de produit qui ont réussi!
3 hrs
|
+1
1 day 18 hrs
management de marque
C'est pas tant que j'approuve ce terme, c'est qu'on le trouve partout dans le jargon de la profession, souvent dans les BMS (brand managemnt systems), mais les concepts sont souvent aussi flous en anglais qu'en français, donc si le guardianship va au-delà de la stricte protection, ça pourrait être le terme dans l'esprit du document
https://globalbrandings.wordpress.com/international/adapter-...
https://globalbrandings.wordpress.com/international/adapter-...
Reference:
2 days 17 hrs
encadrement de la marque
suggestion
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