Glossary entry (derived from question below)
Italian term or phrase:
il racconto che sta dietro un prodotto
English translation:
the story that a product tells
Added to glossary by
Lisa Jane
Sep 16, 2015 15:14
8 yrs ago
Italian term
United States
Native Bilingual Italian-English
Native in: English (Variant: US) 
, Italian
Works in: Italian to English, English to Italian
E il racconto che sta dietro un prodotto, è la spinta verso l’affermazione delle
Italian to English
Marketing
Business/Commerce (general)
This is in a marketing brochure for an e-commerce engine. Here they are saying that the store's story is at the basis of the customer's decision for preferring that store. However, I don't fully understand what is meant by the second part of the sentence: "verso l'affermazione delle loro passioni"
Proposed translations
(English)
Change log
Sep 26, 2015 07:33: Lisa Jane Created KOG entry
Proposed translations
1 hr
Selected
it's the story that a product tells, it is what brings them to follow their passions
="it's what motivates them to engage in what they are passionate about"
whether we are talking about hobbies, passtimes, collecting. sports or whatever it means that the story behing the product or the brandname, its history, is what engages the customers and incentivates them to buy from this store so "it's what motivates them to engage in what they are passionate about" This last sentance is another way of translating it .
whether we are talking about hobbies, passtimes, collecting. sports or whatever it means that the story behing the product or the brandname, its history, is what engages the customers and incentivates them to buy from this store so "it's what motivates them to engage in what they are passionate about" This last sentance is another way of translating it .
4 KudoZ points awarded for this answer.
Comment: "Thank you!"
1 hr
Diego Sibilia
Italy
Italy
Native in Italian
Works in field
Italy
Reliable Native Italian Translator
Native in: Italian
Works in: English to Italian, Spanish to Italian
Related KudoZ points
:
4
It's the tale/story behind the product, it's the impulse towards the achievement of their passions
it's not completely clear, but I guess it reffers to the archievement of their goals.
Note from asker:
| Thanks, I think you also are correct, but chose the other answer because it's more succinct |
5 hrs
Ellen Kraus
Austria
Austria
Specializes in field
Austria
more than thirty years of experience
Native in: German
Works in: Greek to German, English to German, Greek to English, and 5 more.
Related KudoZ points
:
28
and the story a product has to offer is the spur of the moment
for the Clients to be fully won over .
Note from asker:
| Thanks. |
Discussion