Glossary entry

Swedish term or phrase:

huvudavsändare

English translation:

the primary sender

Added to glossary by Jan Schauseil
Jun 19, 2015 06:23
8 yrs ago
Swedish term

huvudavsändare

Swedish to English Marketing Law: Contract(s)
From a cooperation agreement:
2. xxx titelsponsor till xxx
xxx blir i och med detta samarbete huvudavsändare och titelsponsor till xxx, den populära prisbelönta tidigare nämnda xxx.
Proposed translations (English)
4 the primary sender
4 main sponsor

Discussion

Christopher Schröder Jun 19, 2015:
Sounds like two words for the same thing. I'd expect something like lead partner in these contexts if you can't merge the two.

Proposed translations

23 hrs
Selected

the primary sender

In the case of co-operation between companies, one is designated as the primary sender of all communication i.e. their name/logo will appear in all communication.
Example sentence:

When NCC is the primary sender of the communication, it is NCC’s visual identity that rules.

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4 KudoZ points awarded for this answer.
10 hrs

main sponsor

xxx main sponsor for xxx
xxx becomes through this co-operation the xxx main sender/dispatcher and main sponsor to xxx, the popular award winning xxx, earlier mentioned xxx.
Example sentence:

De visuella riktlinjerna är indelade i de tre roller vi kan ta i samarbeten; huvudavsändare, likvärdig avsändare och partner.

The visual guidelines are divided into the three roles we may take in collaborations, head dispatcher, equivalent senders and partners.

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