This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
board footprint
low profile power connectors
Dec 19, 2014 19:39
9 yrs ago
1 viewer *
English term

organic value

English to French Marketing Marketing convention-exhibition sector
Speaking about its strategy, XX has worked out a plan which includes : Step 1 "Increase organic value creation of exhibitions".
The plan consists mainly on using the Web for having an online store, online advertising, customisable selfies, WebTv sponsoring and so on...It is all about using the internet to increase its revenue..
Is there a specific term in the marketing field for that ?

thank you in advance
Proposed translations (French)
4 Améliorer la création (l'apport, la contribution) de valeur organique lors d'expositions.
4 valeur ajoutee fondee sur l'optimisation de chaque fonction des expositions/etalages
3 +1 création dynamique de valeur
4 voir ci-dessous
4 -1 valeur biologique
4 -1 valeur propre/intrinseque
3 valeur organique / valeur structurelle
4 -1 accroître la création organique de valeur dérivée des / générée par les expositions

Discussion

Peter LEGUIE Dec 21, 2014:
Asker Je crois qu'à ce point de la discussion, il faut préciser si "increase" porte sur "organic" la part relative de l'organique) ou bien sur "creation" (le fait d'augmenter, tout simplement) : il y plus qu'une nuance. Le contexte devrait aider je pense.
Mireille BOULANGER (asker) Dec 20, 2014:
@tous Voici le sous-titre de t "Increase organic value creation of exhibitions" :
"Accelerate service digitalisation of exhibitions"
Slides de présentation d'une stratégie marketing d'avenir
merci de vos suggestions...et recherches
B D Finch Dec 20, 2014:
@Peter Re "apportées", why not? Well, possibly because it's an extra word when e.g. la création dynamique de valeur par les expositions might suffice. Also, it would, I believe, be "apportée". In your answer, you have translated "increase", which the Asker did not ask about and which should not pose any difficulty. I think that the version that you suggest in your Discussion comment to Daryo strays unacceptably far from the source text, by introducing the idea of process.
Peter LEGUIE Dec 20, 2014:
Daryo Okay, I see what you mean. Then could we possibly go for "améliorer LE PROCESSUS de création..."? But I am not sure that this is found in the source text.
Peter LEGUIE Dec 20, 2014:
B D Yes, I fully agree with you, grammatically. That is why I put in my answer : one might even say "apportées par les expositions (salons)" unless "apport" was used previously.
Please let me have your opinion.
B D Finch Dec 20, 2014:
Parsing "Increase// organic value creation// of exhibitions". Organic qualifies "value creation", not just "value".

Proposed translations

16 hrs
Selected

Améliorer la création (l'apport, la contribution) de valeur organique lors d'expositions.

It is rather difficult to grasp this without including the whole phrase. And I also feel that "increase" and "creation" must absolutely be considered.
And that is why I disagree with 'dynamique" and "optimisation" which do not fit in properly here, in my opinion.
Note from asker:
merci Peter, je poserai la question à mon client avant de trancher mais votre proposition est tout à fait sensée.;
Peer comment(s):
neutral Daryo : only one doubt - it should be formulated to make it unambiguously clear that "the creation process" is organic to the company, not the "value"
1 hr
View my comment.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "merci"
-1
1 hr

valeur biologique


It also makes a contribution to the supply
of fisheries products with a high organic value, to the employment of a large number
of workers in related
[...]
europarl.europa.eu

Elle contribue par ailleurs à la
fourniture de produits de la pêche à haute valeur biologique, à l'emploi d'un grand
nombre de travailleurs
[...]
europarl.europa.eu

The organic value chain may be as simple as producers and consumers relating through direct marketing of raw goods, particularly fruits
and vegetables.
oacc.info

La chaîne de valeur biologique peut simplement consister en la mise en relation des producteurs avec les consommateurs par la mise en marché
directe des aliments
[...]


http://www.linguee.fr/francais-anglais?query=organic value&s...
Note from asker:
désolée mais il s'agit de marketing pour des congrès expositions
Peer comment(s):
disagree Daryo : where do you see any "biology" in marketing?
3 hrs
Something went wrong...
-1
4 hrs

valeur propre/intrinseque

Intrinseque = ce qui depend de la chose elle-meme au sens de ce qui lui est propre, de ce qui lui est endogene ou de ce qui est organique.

In this text, what is being taked about is the need to create displays/presentations having an aesthetic and commercial value in and by themselves

--------------------------------------------------
Note added at 5 hrs (2014-12-20 01:20:59 GMT)
--------------------------------------------------

Erratum: talked instead of taked
Peer comment(s):
disagree Daryo : Intrinsèque = ce qui dépend de la chose elle-même au sens de ce qui lui est propre, de ce qui lui est endogène ou de ce qui est organique. ACCENTS
43 mins
Something went wrong...
6 hrs

valeur ajoutee fondee sur l'optimisation de chaque fonction des expositions/etalages

http://en.wikibooks.org/wiki/Organic_Business_Guide/Developi...

"expositions/etalages" traduit le mot exhibition

--------------------------------------------------
Note added at 7 hrs (2014-12-20 02:43:02 GMT)
--------------------------------------------------

"chaque function des expositions" veut dire "chaque function manageriale ayant participle au montage des expositions"
Peer comment(s):
agree GILLES MEUNIER
7 hrs
disagree Daryo : it's very likely that they would be doing just that, but it's not what is said in the ST - the ST is about the ends, not about the means to these ends
11 hrs
Something went wrong...
+1
14 hrs

création dynamique de valeur

The term should have been posted as "organic value creation"

https://hal.archives-ouvertes.fr/.../Innovation_et_conce...
"De par cette création dynamique de valeur, cet engagement cumulatif de dépenses, ou cette
transformation d'état des ressources, le processus a une dimension productive."

www.innover-en-france.com/file/90681/Translate this page
... des 12 scores si investissement en TIC. * « Valeur Instantanée et Prospective ». Modèle de « création dynamique de valeur » développé par Futuribles.

--------------------------------------------------
Note added at 14 hrs (2014-12-20 09:48:39 GMT)
--------------------------------------------------

Also see Termium Plus for this translation of "organic".
Note from asker:
ça c'est pas mal du tout..désolée mais j'ai vraiment cru qu'il s'agissait "d'organic value". Le fait d'utiliser ttes les ressources web est effectivement dynamique par rapport à l'existant..
malheureusement je n'ai pas accès à vos ref qui ne s'ouvrent pas..
Peer comment(s):
agree Daryo : agree totally about "organic value creation" - without getting that right first, you can only keep going in circles ...
2 hrs
Thanks Daryo. Indeed!
Something went wrong...
20 mins

valeur organique / valeur structurelle

Pourrait-il s'agir de ceci?
Salutations.

--------------------------------------------------
Note added at 15 hrs (2014-12-20 10:55:05 GMT)
--------------------------------------------------

Ok, it was just a try, in case this sense of "organic" might apply here :) Happy week-end.
Reference:

http://www.publi-7.com/Referencement-organique.html

Note from asker:
désolée mais il s'agit de marketing pour des congrès-expositions
Happy week-end too..mine will be very very busy...I will get a rest on wednesday...
Something went wrong...
-1
17 hrs
English term (edited): organic value creation

accroître la création organique de valeur dérivée des / générée par les expositions

the context given is quite limited, but is at least enough to see that "organic" is extremely unlikely to have anything to do with "organic food"/"produits bio", especially once you get the parsing right:

Increase + [organic [value creation]] + of exhibitions
=
increase the "organic" value creation derived from/obtained through exhibitions

IOW this "value creation" (="increased sales" when translated from "marketing speak") should be the result obtained through these exhibitions, should be "organic" in the sense of being a direct result of these exhibitions - the result of internal efforts, not of some other/external marketing campaign.

I would be tempted to simply use "organique" as this is a perfect parallel with "croissance organique" d'une entreprise as opposed to "croissance par acquisitions et fusions"

"Croissance organique
la croissance organique (ou croissance interne) est la croissance de l'activité d' un groupe (mesurée en général par l'évolution de son chiffre d'affaires) qui est due à la conquête de nouveaux clients et non à des acquisitions ayant entrainé une variation du périmétre de l'entreprise. C'est un synonyme de croissance interne et c'est une traduction mot à mot de l'anglais organic growth. ..."

http://www.lesechos.fr/finance-marches/vernimmen/definition_...
Peer comment(s):
neutral Peter LEGUIE : Okay, but why not say "valeur organique"?
17 mins
because it's the increase that is "organic" = the result of own/internal efforts//the "value" is simply increased, is not in itself neither "organic" nor the opposite
disagree GILLES MEUNIER : ça ne veut rien dire en français
3 days 5 hrs
... pour ceux qui ne connaissent le sujet, il y de fortes chances que ça veut rien dire …
Something went wrong...
18 hrs

voir ci-dessous

augmenter (ou accroître) la création directe de valeur ajoutée par le biais des expositions
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search