http://fr.wikipedia.org/wiki/Métarécit
http://en.wikipedia.org/wiki/Metanarrative

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In communication and strategic communication, a master narrative (or metanarrative) is a "transhistorical narrative that is deeply embedded in a particular culture."
http://en.wikipedia.org/wiki/Metanarrative

Méfiez-vous des fils conducteurs/ leitmotivs dangereux du marché emergent/ naissant;

Dans le sens ironique, une histoire bien racontée à laquelle on n'est pas forcé de croire

Exemples ci-dessous précisément sur les marchés émergents


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Erreur sur les liens, ceux-ci devraient être mieux:
http://www.easybourse.com/bourse/international/article/27002...
http://www.lefigaro.fr/placement/2010/10/05/05006-20101005AR...

Mais la question, c'est quel adjectif conviendra?

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?discours profond

pour utiliser une terminologie émergente.

http://fr.wikipedia.org/wiki/Storytelling_(technique)
Le [... storytelling] est l'application de procédés narratifs dans la technique de communication pour renforcer l'adhésion du public au fond du discours. On le trouve parfois traduit en français par communication narrative4. C’est une méthode en développement dans les domaines de la stratégie, du marketing et de la communication, de la direction et de la connaissance de la gestion d'entreprise.

Le storytelling consiste à essayer de faire émerger au sein des organisations ou du public une ou plusieurs histoires à fort pouvoir de séduction et de conviction...

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ici "grand" pourrait être pompeux, etc.

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Note added at 16 hrs (2014-10-10 08:28:45 GMT)
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ou bien :
"les grands récits"

si l'on se reporte à "La condition postmoderne, rapport sur le savoir" (Jean-François Lyotard, 1979) dont la traduction en anglais serait à l'origine de "grand narrative".


Grand narrative or “master narrative” is a term introduced by Jean-François Lyotard in his classic 1979 work The Postmodern Condition: A Report on Knowledge, in which Lyotard summed up a range of views which were being developed at the time, as a critique of the institutional and ideological forms of knowledge.

Narrative knowledge is knowledge in the form of story-telling.
https://www.marxists.org/glossary/terms/g/r.htm


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La boucle est donc bouclée si "grand narrative" est bien dérivé de ce texte français.
Ah les chasses au trésor de Proz !

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et dans l'autre sens, il y a 7 ans :-)

"grand recit" is a term devised by Francois Lyotard to refer to the narratives we use to understand the movement of history, such as the idea of "progress" (or "decadence"), fall/redemption, etc. It is translated as grand, master or meta-narrative, or sometimes even left in the French."
[...]
Here is a wiki source for the term, which mostly uses "meta-narrative", but I think that formulation is not as transparent as "grand narrative": http://en.wikipedia.org/wiki/Grand_narrative
http://www.proz.com/kudoz/french_to_english/government_polit...

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Whilst Lyotard did use the term métarécit, it appears he also used the term grand récit, of which grand narrative is the English translation.

Overview
grand narrative
Quick Reference
[French grands récits ‘big stories’]
Lyotard's term for the totalizing narratives or metadiscourses of modernity which have provided ideologies with a legitimating philosophy of history. For example, the grand narratives of the Enlightenment, democracy, and Marxism. Hayden White (b.1928), an American historian, suggests that there are four Western master narratives: Greek fatalism, Christian redemptionism, bourgeois progressivism, and Marxist utopianism. Lyotard argues that such authoritarian universalizing narratives are no longer viable in postmodernity, which heralds the emergence of ‘little narratives’ (or micronarratives, petits récits): localized representations of restricted domains, none of which has a claim to universal truth status. Critics suggest that this could be seen as just another grand narrative, and some have seen it as
http://www.oxfordreference.com/view/10.1093/oi/authority.201...

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lien complet :
http://www.oxfordreference.com/view/10.1093/oi/authority.201...
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grand narratives (metanarratives , master narratives) [French grands récits ‘big stories’]
http://www.oxfordreference.com/view/10.1093/acref/9780199568...


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Retrospectives: Essays in Literature, Poetics and Cultural ...
books.google.fr/books?isbn=1905981953
Terence Cave, ‎Neil Kenny, ‎Wes Williams - 2009 - ‎Literary Collections
...in terms of the now familiar notion of 'grand narratives' ('les grands récits'),...


Education, Religion and Diversity: Developing a New Model ...
books.google.fr/books?isbn=131780693X
L. Philip Barnes - 2014 - ‎Education
... grands récits is variously translated as 'grand narratives', 'master narratives', 'metanarratives' or 'metadiscourses'...

Jean-François Lyotard. The Postmodern Condition: A Report on Knowledge. Tr. Geoff Bennington and Brian Massumi. Manchester: Manchester University Press, 1986, p.xxiv. I have translated Lyotard’s grands récits as ‘grand narratives’ rather than ‘metanarratives’ as found in this English translation.
http://www.stephenbatchelor.org/index.php/en/buddhism-and-po...


grand narratives then and now: - Dublin City University
www.dcu.ie/~comms/hsheehan/cm-abs.htm
Les grands récits hier et aujourd'hui: ...