Dec 2, 2013 13:10
10 yrs ago
English term

content driver

English to French Marketing Marketing / Market Research
Title of a market research study about video games, no other mention of it in the text.
Proposed translations (French)
1 +3 objet de l'étude
3 motivation du choix

Discussion

Tony M Dec 2, 2013:
Context So, what does the market research study go on to talk about?

Proposed translations

+3
1 hr
Selected

objet de l'étude

Je comprends qu'il s'agit uniquement du titre précédant une présentation des motivations de cette étude de marché... Rien de bien complexe, il suffit de s'assurer que ça colle bien au texte qui suit.
Peer comment(s):

agree GILLES MEUNIER
1 hr
agree Gleyse
2 hrs
agree Bertrand Leduc
6 hrs
neutral Daryo : given the almost absent context, it’s difficult to be sure either way, but wouldn’t that be "aims of this study"? and far wider in scope that just "content driver"?
9 hrs
You're right on all points. Only the asker can figure out which proposal fits best (and I rated mine 1 - Guessing); content driver sounds weird, but it's not too surprising from these market research designers...
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
1 hr

motivation du choix

"content driver" = finding out what drives the creation/selection of various content used in creating video-games
=
"motivation du choix", autrement dit quelles sont les motivations qui conduisent à [that drive you to …] choisir certains contenus de préférence à d'autres - qui déterminent le choix des contenus à employer dans la création de jeux vidéo.

just another guess, that could make sense, (or not, once you have a larger sample of the ST ...)
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