English to Russian Marketing Medical (general)

Пожалуйста, помогите перевести выражение "in-call performance" здесь:

The approach we take to coaching these areas is the same as it is for coaching in-call performance i.e.

Контекст и примеры этого же выражения в тексте:

Balance of in-call performance vs. other competency areas?

In-call performance (AXSEL selling skills)

As Managers it is easy to focus just on the “in-call performance” with our RAMs, but we need to support our teams on all the other competency areas too

In-field coaching visits (along with coaching their in-call performance, but you need to separate the coaching areas to avoid confusion)