Phlebas (asker) Aug 28, 2013:

A 'dragare' in this context is an in-store advertisement.

Michael Ellis Aug 28, 2013:

With Deane and Alison More context please.
On reflection, I like Alison's "loss leader" more in this almost empty desert of context.

Sven Petersson Aug 27, 2013:

With Deane! Please provide adequate context!

Alison MacG Aug 27, 2013:

With Deane All you have given us as a clue is "in-store marketing". This suggests it could be similar to a loss leader used to draw customers in.
E.g. Är inte det bra för konsumenten att de kan känna sig mer säkra på att inte bli inlurade i butiken av så kallade "dragare" eller lockvaror, som är slut när man väl är där?
http://www.mobil.se/prylportalen/nyheter/elgigantens-storsat...
You could try researching "draw(ing) card" in a marketing context.

Deane Goltermann Aug 27, 2013:

More context? This can be several things -- a person or a thing?