She is currently working towards opening an independent museum, The Parker Branch (London), whose operating premise is centered on a rotating program of exhibitions and catalogues that investigate collections of objects, artifacts and ephemera through non-empirical and associative taxonomies.
http://www.uwo.ca/visarts/faculty/madelska/madelska.html

However, it is probable that initially ``reason'' per se had very little to do with the discovery process, which was likely almost entirely empirical and associative.
http://www.phy.duke.edu/~rgb/Philosophy/axioms/axioms/node7....

Lots of Americans suffer an involuntary free-associative moment when boarding an airplane alongside someone whose attire says, "Oh, by the way, I'm a serious enough Muslim to dress in the way Allah commands," but no worries.
http://www.washingtonpost.com/wp-dyn/content/article/2010/10...