Glossary entry (derived from question below)
Spanish term or phrase:
adherencia a los anuncios televisivos
English translation:
attachment to TV adverts
Added to glossary by
Lisa McCarthy
Apr 11, 2012 08:39
12 yrs ago
1 viewer *
Spanish term
Spain
adherencia a los anuncios televisivos
Spanish to English
Marketing
Media / Multimedia
This is an article about the influence of TV ads on children's eating habits. Some children are strongly influenced by such ads and the article discusses "...la relación entre la adherencia a los anuncios televisivos y el consumo de alimentos..." I'm not sure what to do with 'adherencia'. Any suggestions?
Proposed translations
(English)
Change log
Apr 16, 2012 17:50: Lisa McCarthy Created KOG entry
Proposed translations
+3
19 mins
Lisa McCarthy
Spain
Spain
Native in English
Works in field
Spain
Especialista de marketing
Native in: English 
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
20
Selected
stickiness of / attachment to TV adverts
I wonder does 'adherencia' here mean 'stickiness/attachment'?
Examples are given in the Children’s Food Campaign / British Heart Foundation
report on non-broadcast marketing to children19. The dominant characteristic of techniques aimed at children is that they maximise the ***‘stickiness’ ** of the marketing message – embedding them in play and entertainment and reinforcing them with branded downloadable gifts such as ring tones, toolbars, screensavers or customised cursors.
http://nhfshare.heartforum.org.uk/RMAssets/NHF_Consultations
/NHF_CommImpactChildren_DCSF.pdf
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Note added at 24 mins (2012-04-11 09:03:47 GMT)
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Assignment One The Tipping Point « Kirsty Isla Nicholson
kirstyislanicholson.wordpress.com/.../assignment-one-the-tipping-poi...Cached
24 Oct 2010 – They recorded the children watching the screen and noted down every single piece of detail, in hope they could find the ***Stickiness Factor**. ... Adverts on the Television, we see 245 a day and they are only a few minutes long.
Richard Bosman Quality Cured Meats | It's what's inside that counts
richardbosman.wordpress.com/Cached
2 Apr 2012 – The ***stickiness of the message*** and the context of the message. ... of television programmes (Sesame Street, Blues Clues) and adverts to ...
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Note added at 32 mins (2012-04-11 09:12:13 GMT)
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Through previous research as well as the analysis, it was found that ***emotional appeal and attachment** is the primary method of persuasion for marketing to children. McDonald’s uses the toy premiums to create a link between the children’s favorite characters and the McDonald’s brand. This type of persuasion is extremely subtle yet extremely effect in children.
http://www.wpi.edu/Pubs/E-project/Available/E-project-082107...
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Note added at 1 hr (2012-04-11 09:50:44 GMT)
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Comercio Electrónico para PYMEs - Cómo utilizar el Análisis Web ...
www.tbfnation.com › Soluciones › MarketingCached - Translate this page
Estar enterado del ***"Índices de adherencia" (Stickiness Rates) **.... de vistas por página que un sitio recibe para determinar dónde y cómo insertar el anuncio.
Examples are given in the Children’s Food Campaign / British Heart Foundation
report on non-broadcast marketing to children19. The dominant characteristic of techniques aimed at children is that they maximise the ***‘stickiness’ ** of the marketing message – embedding them in play and entertainment and reinforcing them with branded downloadable gifts such as ring tones, toolbars, screensavers or customised cursors.
http://nhfshare.heartforum.org.uk/RMAssets/NHF_Consultations
/NHF_CommImpactChildren_DCSF.pdf
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Note added at 24 mins (2012-04-11 09:03:47 GMT)
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Assignment One The Tipping Point « Kirsty Isla Nicholson
kirstyislanicholson.wordpress.com/.../assignment-one-the-tipping-poi...Cached
24 Oct 2010 – They recorded the children watching the screen and noted down every single piece of detail, in hope they could find the ***Stickiness Factor**. ... Adverts on the Television, we see 245 a day and they are only a few minutes long.
Richard Bosman Quality Cured Meats | It's what's inside that counts
richardbosman.wordpress.com/Cached
2 Apr 2012 – The ***stickiness of the message*** and the context of the message. ... of television programmes (Sesame Street, Blues Clues) and adverts to ...
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Note added at 32 mins (2012-04-11 09:12:13 GMT)
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Through previous research as well as the analysis, it was found that ***emotional appeal and attachment** is the primary method of persuasion for marketing to children. McDonald’s uses the toy premiums to create a link between the children’s favorite characters and the McDonald’s brand. This type of persuasion is extremely subtle yet extremely effect in children.
http://www.wpi.edu/Pubs/E-project/Available/E-project-082107...
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Note added at 1 hr (2012-04-11 09:50:44 GMT)
--------------------------------------------------
Comercio Electrónico para PYMEs - Cómo utilizar el Análisis Web ...
www.tbfnation.com › Soluciones › MarketingCached - Translate this page
Estar enterado del ***"Índices de adherencia" (Stickiness Rates) **.... de vistas por página que un sitio recibe para determinar dónde y cómo insertar el anuncio.
Peer comment(s):
| agree |
neilmac
: = lasting effects of the ads (cause by the ongoing exposure cited in the answers above)
38 mins
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Cheers, Neil :)
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| agree |
Charles Davis
: I think "attachment to" is right. "Adherencia A" must refer to the children's response ("se adhieren a los anuncios"). I don't think it simply means "exposure".
58 mins
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Thanks, Charles :)
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| agree |
James A. Walsh
1 hr
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Cheers, James :)
|
4 KudoZ points awarded for this answer.
Comment: "I've gone with 'attachment', which I think gets across the idea of the children enjoying or taking an active interest in the commercials."
+1
17 mins
Margarita Ezquerra (Smart Translators, S.L.)
Spain
Spain
Native in Spanish
Spain
Margarita Ezquerra (Smart Translators, S.L.)
Accredited translators 20 yrs experience
Native in: Spanish
Works in: English to Spanish, Spanish to English, French to Spanish
Related KudoZ points
:
32
child's exposure to TV advertising
Esto es lo que entiendo. Saludos
Peer comment(s):
| agree |
CAROLINE GUTIERREZ (X)
: exposure to
55 mins
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Gracias Caroline
|
59 mins
lasting effects of TV commercials
Basically the same as Lisa's answer.
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Note added at 1 hr (2012-04-11 09:41:09 GMT)
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= the impact on young children achieved by TV adverts.
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Note added at 1 hr (2012-04-11 09:41:09 GMT)
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= the impact on young children achieved by TV adverts.
1 hr
influence of television adds
"Adherencia", in a normal context, would be translated variously as "support", "commitment", or "stickiness" (as in glue!).
In this context, however, that is clearly not what is meant. "Endorsement" may be a closer fit, but if we are talking about children watching an add on telly that is too strong a statement.
For those reasons, I would go for a simple (simplifying if you will) term. It is not a perfect match, but it fits the idea almost perfectly.
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Note added at 1 hr (2012-04-11 10:33:46 GMT)
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I meant "influence of television adverts", rather than the colloquial "adds"...
In this context, however, that is clearly not what is meant. "Endorsement" may be a closer fit, but if we are talking about children watching an add on telly that is too strong a statement.
For those reasons, I would go for a simple (simplifying if you will) term. It is not a perfect match, but it fits the idea almost perfectly.
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Note added at 1 hr (2012-04-11 10:33:46 GMT)
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I meant "influence of television adverts", rather than the colloquial "adds"...
6 hrs
Sonja Scherling
Argentina
Argentina
Native in Spanish
&
English
Works in field
Argentina
very thorough and always on time
Native in: English 
, Spanish
Works in: Spanish to English, English to Spanish
TV adds effect/impact on behaviour
The effect of TV adds on the behaviour of people.
Reference:
+3
10 mins
ongoing exposure to
my 2 cents
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Note added at 6 hrs (2012-04-11 15:03:10 GMT)
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It´s the implied ¨cumulative¨ effect that needs to be expressed, it seems to me.
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Note added at 6 hrs (2012-04-11 15:03:10 GMT)
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It´s the implied ¨cumulative¨ effect that needs to be expressed, it seems to me.
Peer comment(s):
| agree |
philgoddard
: I don't think "ongoing" adds anything though.
4 hrs
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Thanks Phil! I believe exposure over time has greater results, that´s all.
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| agree |
neilmac
: Ongoing, repeated, constant... I think is the idea.
7 hrs
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Thank you Neil!
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| agree |
Isabelle17
14 hrs
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Thank you Isabelle.
|
7 hrs
Wendy Streitparth
Germany
Germany
Native in English
Germany
45 years experience
Native in: English (Variant: British)
Works in: German to English, French to English, Spanish to English, and 2 more.
Related KudoZ points
:
4
popularity of television adverts
indirectly speaking
Discussion
The text runs as follows:
Se constata que existe relación positiva, con alta significancia estadística, entre la adherencia a los anuncios televisivos y el consumo de alimentos publicitados de alto contenido en sodio, calcio, azúcar y de calorías por los escolares estudiados.
HTH