Из соображений допустимого товарного соседства мыть в одной раковине мясо и фрукты, скажем, нежелательно. Поэтому здесь термин, думаю, нужно трактовать в его узком смысле.

Цитата:
More specifically, the term "produce" often implies that the products are fresh and generally in the same state as where they were harvested. In supermarkets the term is also used to refer to the section where fruit and vegetables are kept. Produce is the main product sold by greengrocers, farmers' markets, and fruit markets.