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Note added at 6 mins (2011-12-02 09:20:08 GMT)
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or "KEY DIFFERENTIATING ELEMENT"

Is brand personality a fraud? | Opinion | Marketing Week
www.marketingweek.co.uk/opinion/is-brand-personality-a-frau...
1 May 2008 – Too many people have been duped by the notion that the **key differentiating element of a brand** is its personality, because for more than a ...
UPDATE 2-Liquidity fears, outlook hit Nova Chemicals shares | Reuters
uk.reuters.com/.../novachemicals-shares-idUKN2137099120090121Cached
21 Jan 2009 – "The concern is that the **main differentiating element** that Nova has is the Alberta (cost) advantage. With the price of energy falling as ...



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Note added at 7 mins (2011-12-02 09:21:29 GMT)
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29223_NEW Txt p1-.1A.PS
www.friendslife.co.uk/doclib/ara2008rev_cr.pdf
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forms an integral and **differentiating element** of the Friends. Provident brand. Despite wide-ranging changes within Friends Provident and exceptional market ...

Harold Smith Profile and Sample - Customer relationship ...
www.ivoryresearch.com/harold-smith.phpCached
The only **differentiating element** that accounts for the brand switch then becomes the price. But is there a way that despite price differences, hotels can retain ...
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How to Differentiate Your Business Regardless of Industry, Niche Or ...
www.differentiateyourbusiness.co.uk/how-to-differentiate-yo...
16 Jul 2011 – Here's where the 3rd P would come in as **a differentiating element**. ... emotional selling into your branding and marketing communications. ...