Glossary entry

English term or phrase:

place a premium on

French translation:

appliquer une surcharge

Added to glossary by Cassandra Delacote
Oct 14, 2011 19:46
12 yrs ago
English term

place a premium on

English to French Bus/Financial Business/Commerce (general)
The high costs of broadband connectivity in Africa are prompted not by the economics of the industry but by a decision on the part of the operators to place a premium on their operations in what to them is a commercially profitable venture that only happens to be located in a part of the world that they are wary of.

This is the sentence, and basically concerns the commercial risks foreign investors have to take when investing in Africa.
I have to admit that I find this sentence rather obscure and particularly the term 'place a premium on' in this context.
For instance, why does the high cost of broadband connectivity result from operators 'placing a premium on' their operations?

Would much appreciate any light shed on the matter.
Proposed translations (French)
3 +1 appliquer une surcharge
4 +2 imposent une prime de risque

Proposed translations

+1
11 hrs
Selected

appliquer une surcharge

je dirais
Peer comment(s):

agree John Detre
7 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thank you, I am selecting this answer as the most appropriate way of expressing the idea which your colleague did explain very well. Thanks for the help, it is much appreciated!"
+2
5 mins

imposent une prime de risque

i.e. they are making the broadband service more expensive in Africa not because it costs more to provide the service, but because, basically, they don't trust Africa
Note from asker:
Although I awarded the points to your colleague, as I preferred his way of expressing the idea, I do want to thank you for your explanation which helped me to understand the sentence, which was previously incomprehensible to me!
Peer comment(s):

agree Francine Durand-Chartier
4 hrs
merci!
agree Danièle Horta
11 hrs
merci!
Something went wrong...
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