rajagopalan sampatkumar Sep 2, 2011:

Normally, in economics you speak of a 'consumer base', and not a consumption base. 'consumption-based' is used as an adjective. A widening of the consumer base, i.e. increasing the number of customers, will naturally have an impact on the turnover in millions of SEK.

Jan Schauseil (asker) Sep 2, 2011:

Refers to million SEK gross If you look at the table, this clearly refers to money, not people.